SMS marketing is a lucrative marketing channel that has many benefits, including a high open rate and a high engagement rate. If you want to integrate this type of marketing into your overall strategy, you need to be sure to create the best, most effective messages. It is important to create value for your target… View Article
No matter what you do, there will always be some subscribers who choose to opt out of your mobile campaign. The opt out rate for mass text messaging is relatively small, approximately 3.7 percent, according to a study by Hello World. Although opt out rates are typically low, it’s important to do what you can… View Article
Understanding current laws about mobile marketing can help protect your business from legal threats. Mobile technology changes quickly, and so do the regulations for businesses using it as a marketing tool. If your company relies on mass text messaging or another form of mobile marketing to connect with your customers, understanding the laws is critical…. View Article
Mass text messaging is a relatively inexpensive way to reach a large audience. Are you interested in reaching your customers via a mass text messaging campaign but concerned that this marketing approach is simply too expensive? Not to worry. Mass texting doesn’t have to be a costly endeavor for your business. There are a number… View Article
Your mass text messaging campaign’s success depends on your calls to action. Want to improve the ROI of your next marketing campaign? Start with your calls to action! A compelling call to action encourages your audience to take the next step, an action which typically benefits your business. In order to be effective, CTAs should… View Article
Mass text messaging can help you reach your customers during the NFL playoffs. The NFL playoffs are among the most-watched sporting events in the United States. For many sports bar owners, January and February mean big business. Football fans are looking for a fun place to enjoy the games with friends, and the competition can… View Article
