It’s holiday season which means it’s the perfect time to step up your mobile marketing game. As shoppers frantically search for gifts to purchase, your retail business can alleviate the holiday stress through frequent mobile alerts. This year, savvy business owners are using innovative technology to expand their mobile database by frequently engaging with their customers (and potential customers) about promotions, inventory, and new products through SMS marketing.
Take Best Buy, for instance. It has created a holiday SMS marketing campaign that enables every opted-in customer to receive a daily message with an included link with offers. Additionally, technology like Apple’s iBeacon, allows business owners to engage customers on the spot as they peruse the aisles of their store. The iBeacon sends push notifications to a user’s mobile device, alerting him or her about an item on sale nearby or providing up-to-the-minute product information.
SMS is a sure way to strengthen customer relationships this season. As a business owner, using these types of holiday campaigns can engage customers to not only purchase on the spot but to also spread the word about your goods.