A positive customer experience is critical to the success of a business. Customer service has more of an impact on whether a person chooses a particular business, as opposed to price and other factors. Additionally, good customer service leads to word of mouth advertising, the most trusted form of marketing, according to Business 2 Community…. View Article
Different texting services offer different features to clients. One of the major differentiating factors is whether a company is a short or long code texting service. Many businesses only offer short codes, but several are starting to use long codes instead of or in addition to the short codes. Before you choose your texting service,… View Article
To get the most out of your text message campaign, you need to find ways to personalize your messages to customers. As with any marketing channel, people respond better to personalized content. They feel as though the message is really for them, rather than a general audience, and may be less likely to disregard or… View Article
Finding new ways to attract and retain customers helps to ensure that your business continues to succeed. In the past, marketers have focused on broadcasting their campaigns to the largest audience possible. However, many companies are now choosing to spend the time and money on smaller groups of customers, such as those who have already… View Article
Mass texting is not just about attracting new customers to your business. One of the greatest advantages of creating an SMS campaign is building customer loyalty. Customer loyalty is essential in business because it helps to reduce marketing costs and boost repeat business, according to First Source. Excellent customer service leads to customer retention and… View Article
The e-commerce industry has continually grown over the past two decades. In fact, 2014 saw a 15.4 percent rise in sales, and sales reached $300 billion for the first time, according to data from Commerce Department. As more and more people choose to shop online, there has also been an increase in companies offering their… View Article
Your call to action is an integral component of your text message marketing efforts. A good call to action can increase your response rates, which in turn helps you achieve your business goals. Conversely, a missing or ineffective call to action can reduce your chances of success. You can create more effective calls to action… View Article
No matter what you do, there will always be some subscribers who choose to opt out of your mobile campaign. The opt out rate for mass text messaging is relatively small, approximately 3.7 percent, according to a study by Hello World. Although opt out rates are typically low, it’s important to do what you can… View Article
Mobile marketing has become increasingly popular as smartphones have become more prevalent among consumers. According to Mobile Marketing Watch, the spending for mobile marketing increased by 100 percent in 2013. If you are interested in taking advantage of the many benefits of adding text messaging to your marketing efforts, then it’s important to find the… View Article
Customer service is an essential component of your company, whether you sell goods or offer services. One way to enhance your customer service is to offer easy ways to connect with your clients or customers. As mobile usage becomes more prevalent, and more people are turning to their phone to connect with businesses, offering text… View Article
