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Mass Consumer Texts Driving Up Sales at Restaurants

January 15, 2014 6:02 pm by

It’s 1 p.m. on Wednesday, you walk into a restaurant during your lunch break and realize that you are the only customer in sight. The food is good so you don’t understand why it is empty while the chain restaurants nearby have people seeping out of their doors.

As a restaurant owner, you want to have heavy traffic come through your doors during slower restaurant hours and avoid the empty floors. A strategy that is working for restaurants is sending SMS messages through an inexpensive bulk text messaging software. With this marketing tool, restaurant owners can instantly send a coupon or restaurant update to a large customer database.

If your restaurant is surrounded by offices and businesses, it can offer incentives and exclusive discounts if an entire team at a business opts-in to your texting list. With a 25% coupon redemption rate, posting your keyword and shortcode on a sign or ad outside is ideal for your business. Not only will you drive up sales with consumers redeeming the coupons, but you will now be able to send mass text messages with promotions to those who opted-in.

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