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Keeping Apartment Communities Safe With SMS Text Messaging

January 8, 2014 5:31 pm by

Apartment communities aren’t as tight-knit as they used to be. It has become more difficult to gather enough tenants for meeting proceedings as schedules conflict. But, SMS marketing for living communities is on the rise as a way to communicate with a mass of people.

As bulk text messages have a 92% open rate, it is a good choice for apartment complex management to interact with its residents via SMS. By implementing an SMS campaign, residents have access to information on-the-go and are always in the loop about changes or alerts regarding their living community.

Communities are now using mass texting to notify tenants about events in the building, construction, maintenance that may interrupt services, and about emergencies. Since most text messages are read within five minutes, sending emergency notifications about missing children or pets, severe weather, and crimes may be the best tool to reach a large group of busy working people, instantly.

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