It’s a somewhat apples and oranges here, but the WSJ has some fascinating data on daily mobile active usage on Twitter and Instagram:
In August, U.S. smartphone owners visited Instagram from their smartphones more frequently and for longer periods of time than they visited Twitter.
That data comes from comScore, via a new mobile measurement report: It says that throughout August, Instagram had an average of 7.3 million daily active users — or DAUs, in Facebook parlance. That tops of Twitter’s 6.868 million DAUs over the same period of time.
What’s more, the average Instagram user spent 257 minutes accessing the photo-sharing site via mobile device in August, the data claims, while the average Twitter user over the same period spent 169.9 minutes viewing.
What makes it even more interesting is the fact that Twitter has a lot more mobile users to begin with:
This is the case despite the fact that Twitter had approximately 29 million unique U.S. smartphone-based visitors in August, while Instagram had just under 22 million (comScore measured usage across iOS, Android and BlackBerry OS devices that accessed both sites via native application as well as through the mobile Web browser). This stems from the roughly 110 million smartphone owners that live in the U.S.
As an added bonus don’t miss the final few paragraphs as the WSJ cannot help but turn this interesting data point into yet another dig at Facebook.