Categories for Social Media

Social Media and Text Message Marketing: Which is Better

March 27, 2017 by
Experts reviewing the trends of marketing channels speculate that text message marketing is overtaking social media marketing as a more popular — and possibly more effective — medium. Is there any truth to that? Let’s compare the two in a battle to see which one is the better marketing channel. Reach  First, let’s compare the… View Article

More People Use Instagram Than Twitter On Their Mobile Phone

September 27, 2012 by
It’s a somewhat apples and oranges here, but the WSJ has some fascinating data on daily mobile active usage on Twitter and Instagram: In August, U.S. smartphone owners visited Instagram from their smartphones more frequently and for longer periods of time than they visited Twitter. That data comes from comScore, via a new mobile measurement… View Article