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How Mass Texting Can Spur Charitable Giving

December 16, 2014 7:00 pm by

Mass texting is a great way to get the attention of potential donors. Photo credits: English106

According to recent data, a whopping 91 percent of adults now own cell phones. If you are interested in connecting with a new audience or reaching existing customers, mobile represents an important opportunity for your business. In recent years, many companies and organizations have been adding mass texting to their marketing toolkits. Approaches vary across industries. For example, a retail business might use mass texting to notify potential customers of a special sale, whereas a non-profit might use the channel to raise money for a specific cause. If your organization is hoping to use mass texting to spur charitable giving, here’s what you need to know.

The Way People Donate Has Changed

A decade ago, telethons and direct mail campaigns were immensely popular channels for non-profit fundraising. But as technology has evolved over time, the landscape has shifted. Online and mobile giving have become more popular with those donating. There are a few reasons for the change. The first is the convenience factor. It’s easier to donate money via direct payment online or through a mobile campaign than it is to write a paper check and wait in line at the post office. People have also become more accustomed to using their cell phones for financial transactions, and transferring money via a mobile device is fast and secure.

Why Mass Texting is Effective

The convenience factor associated with mobile fundraising campaigns cannot be understated. Text message conversations are fast paced by nature. Mobile users typically read and respond to messages quickly. Recent data estimates that 90 percent of people read incoming texts within three minutes of receipt. The immediate nature of this particular form of outreach helps spur charitable giving. People see the text requesting a donation come up on their mobile device, and they can easily respond with a specific amount. The transactions are completed in a matter of seconds.

The Pool of Mobile Users is Large

One of the biggest benefits that comes with using mass texting for fundraising is that campaign creators can reach a broad pool of potential donors quickly. Let’s consider the following example. If you wanted to reach an international audience with a direct mail fundraising campaign, it would take a considerable amount of time to gather necessary information, print materials, and receive responses. Postage and printing costs would also be quite expensive. By comparison, mass texting allows you to reach a broad audience across continents faster than ever before. Most mobile campaigns are also significantly less expensive than traditional direct mail fundraising efforts. If you’re interested in reaching a global audience with an upcoming campaign, mass texting can help you accomplish your goals and connect with international mobile users quickly.

Mobile can be used to spur charitable donations. Photo credit: Peromino

Businesses across industries are using mobile to connect with their audiences in many different ways. Many non-profits are using mass texting to spur charitable donations. If you’re a non-profit director and you’re interested in exploring mass texting for an upcoming fundraising campaign, now is a great time to get started. Mobile usage is on the rise globally. Try GroupTexting for free and see how it can work for your business today!

Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.

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