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Debunking 5 Common Myths about Text Message Marketing

August 30, 2015 9:54 pm by

When you have no personal experience with something, such as text message marketing, it can be easy to believe the rumors and myths surrounding it. Although SMS marketing is an effective way to connect with customers, many companies remain hesitant to jump on board. Often, the information that holds them back includes more myth than reality. If you feel anxious about partnering with a texting service, then it is time to debunk the myths so you can make a truly educated decision on whether text message marketing is right for you.

Myth 1: Only Young People Text

People of all ages communicate via text message.

Although Millennials are notorious for their text messaging, they are not the only age group that uses this form of communication. There are many people over the age of 35 that text. Many older adults keep their mobile devices within arms reach throughout the day, just as teenagers and younger adults do. In fact, Baby Boomers are using mobile phones and texting much more than ever before. About 81 percent own a mobile phone, and 85 percent use it for text messaging. Your company can find success with texting, even if your target demographic is older.

Myth 2: Texting Message Marketing is for Large Businesses

Text messaging is by no means only for large businesses. In fact, it helps small businesses compete with larger ones. The cost of running a successful text message marketing campaign is relatively low, which means almost any company can afford it without breaking their marketing budget. Another reason this medium is perfect for small businesses is that the messages by nature are simple and text based. This means that you do not have to worry about competing with flashy, expensive advertisements and you can instead promote content in a more even playing field.

Myth 3: People View Text Marketing as Spam

The people who opt in are already customers and want to hear from you.

Text message marketing is not spam; it is sending messages to your customers who have opted into your campaign. By law, you can only communicate with those who have opted into your campaign. This means that you’re targeting a captive audience. They want to receive messages from you, and as long as you send them content of value at an agreed upon frequency, then you will not alienate your subscribers and your messages won’t be viewed as spam.

Myth 4: It’s Hard to Engage with Text Messages

Text messaging is not simply a one-way communication method; it is a great way to improve your customer engagement. In fact, text message marketing has a high conversion and redemption rate as compared with other channels. It also has an impressive click-through rate when you include a URL in your message. This means that people are far more ready and willing to engage with your message and take the action you want.

Myth 5: It is Just a Craze

Texting isn’t going anywhere, even though some people are using free apps instead.

Many people have resisted jumping on board with text marketing due to the belief that it is just a temporary marketing measure and will quickly disappear. Adding to this myth is the false belief that text messaging is a dying communication channel. Although some people are turning to free online messaging apps in lieu of text messaging, their phones retain the capability to receive texts, and many customers are willing to communicate in this way with businesses. Additionally, mobile marketing figures are rising exponentially and do not seem to be stopping anytime soon. It is still a great avenue for reaching and engaging with customers, and it is not going to fade into obscurity anytime soon.

If you have found yourself hesitating to start a text message marketing campaign due to one or more of these myths, then you have no more excuses for waiting. If you are ready to see for yourself, then try Group Texting for free.

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