You may be aware, technology is constantly changing. It is becoming increasingly overwhelming to keep up with the latest craze in telecommunications but, here is an update: SMS surveys to increase customer loyalty. Companies who utilize a bulk text messaging software are taking advantage of the ability to receive instant feedback about their company. A… View Article
It’s holiday season which means it’s the perfect time to step up your mobile marketing game. As shoppers frantically search for gifts to purchase, your retail business can alleviate the holiday stress through frequent mobile alerts. This year, savvy business owners are using innovative technology to expand their mobile database by frequently engaging with their… View Article
A new article over at mobilemarketingwatch.com discusses surprising numbers for the smartphone market in the second quarter: Despite besting Wall Street expectations in terms of iPhone shipment volumes in Q2 of 2013, IDC announced Wednesday that Apple’s share in the worldwide smartphone operating system market posted a year-over-year decline during the second quarter of 2013…. View Article
Have you ever wondered whether or not your information is safe on your smartphone? According to this CNET.com article, the government is out to find out just that for the top brands and models, such as Apple’s iPhone 5 and Samsung’s Galaxy S4. The test in question will include the forthcoming Activation Lock feature that… View Article
We’ve all run into the problem of setting your cell phone to “silent” only to later realize that you’ve misplaced it. According to cnet.com, Android users now have access to a new app that can help resolve this common problem: Download and install the free Android app SMSAlarm, which offers the rudimentary yet essential option of… View Article
So it looks like Google Hangouts may soon be adding SMS to their platform: Included within the list of permissions for Hangouts for Android are requests to read and send text messages (as Google+ user Kenny Strawn noticed). That Google is already asking for permission to do these things is an indication that support may be coming, since the… View Article
Everyone else texts, why shouldn’t pilots? There are a million uses for text messaging these days, but don’t panic! Pilots aren’t really texting the way you may think: Controllers and pilots aren’t using their cellphones to text, even though many passengers now do using apps and in-flight Wi-Fi. Instead, planes with modern cockpit systems can… View Article
If you were wondering how effective text message marketing can be, the results from a recent Experian study should put those doubts to rest: Forty-eight percent of consumers ages 18-24 say that a conversation relayed over SMS is just as meaningful as a phone call, according to a new study from Experian Marketing Services. “Usage… View Article
Text Messaging was ‘born’ 20 years ago, in early December, 1992, when the first message was sent in the UK. To celebrate this monumental, technical/cultural event the BBC tracked down Matti Makkonen, the ‘father’ of SMS. He agreed to an interview – which of course was conducted via text message. You can read the entire… View Article
It’s a somewhat apples and oranges here, but the WSJ has some fascinating data on daily mobile active usage on Twitter and Instagram: In August, U.S. smartphone owners visited Instagram from their smartphones more frequently and for longer periods of time than they visited Twitter. That data comes from comScore, via a new mobile measurement… View Article
