Archive for the ‘Industry News’ Category
You may be aware, technology is constantly changing. It is becoming increasingly overwhelming to keep up with the latest craze in telecommunications but, here is an update: SMS surveys to increase customer loyalty.
Companies who utilize a bulk text messaging software are taking advantage of the ability to receive instant feedback about their company. A way to use an SMS survey is to send a few questions to your mass SMS texting contacts list and ask them about their personal preferences for a company. This will then lead to better customer satisfaction once you know what your customers and leads want from you.
Another strategy for your company is to send mass SMS surveys to learn about your customer’s habits. By distinguishing your customer’s interests, you can develop unique advertising and campaigns targeted at them which will result in more customer spending.
One of the greatest advantages of SMS surveys is that they are simple, not intrusive, can be completed on the go and can even be fun. So be creative when communicating with your customers!
It’s holiday season which means it’s the perfect time to step up your mobile marketing game. As shoppers frantically search for gifts to purchase, your retail business can alleviate the holiday stress through frequent mobile alerts. This year, savvy business owners are using innovative technology to expand their mobile database by frequently engaging with their customers (and potential customers) about promotions, inventory, and new products through SMS marketing.
Take Best Buy, for instance. It has created a holiday SMS marketing campaign that enables every opted-in customer to receive a daily message with an included link with offers. Additionally, technology like Apple’s iBeacon, allows business owners to engage customers on the spot as they peruse the aisles of their store. The iBeacon sends push notifications to a user’s mobile device, alerting him or her about an item on sale nearby or providing up-to-the-minute product information.
SMS is a sure way to strengthen customer relationships this season. As a business owner, using these types of holiday campaigns can engage customers to not only purchase on the spot but to also spread the word about your goods.
A new article over at mobilemarketingwatch.com discusses surprising numbers for the smartphone market in the second quarter:
Despite besting Wall Street expectations in terms of iPhone shipment volumes in Q2 of 2013, IDC announced Wednesday that Apple’s share in the worldwide smartphone operating system market posted a year-over-year decline during the second quarter of 2013.
In the iPhone vs Android battle, is iOS holding up?
iOS represented just 13% of smartphone shipments in the three month period ending in June. It was a different story altogether for Android, which powered 80% of smartphones shipped globally in Q2.
Is this the sign of a new trend in the smartphone market? Read more about this new report at mobilemarketingwatch.com!
Have you ever wondered whether or not your information is safe on your smartphone? According to this CNET.com article, the government is out to find out just that for the top brands and models, such as Apple’s iPhone 5 and Samsung’s Galaxy S4.
The test in question will include the forthcoming Activation Lock feature that will be introduced via Apple’s iOS 7, due out this fall.
The test will be used to make sure that the anti-theft features in some of the most popular smartphones are actually doing their jobs.
“While we are appreciative of the efforts made by Apple and Samsung to improve security of the devices they sell, we are not going to take them at their word. Today we will assess the solutions they are proposing and see if they stand up to the tactics commonly employed by thieves,” said San Francisco District Attorney George Gascón and New York Attorney General Eric Schneiderman.
Read the rest of this interesting article on CNET.com!
We’ve all run into the problem of setting your cell phone to “silent” only to later realize that you’ve misplaced it. According to cnet.com, Android users now have access to a new app that can help resolve this common problem:
Download and install the free Android app SMSAlarm, which offers the rudimentary yet essential option of texting your phone a secret message to elicit a loud alarm. The app is about as elementary as you can get, and that’s how I like ‘em.
Though, there is a slight hangup with the app:
There’s no alarm customization, and it’s pretty loud, but better too loud than too soft. I would expect any future versions of the app to address that customization hole.
But hey, better to to have a rigid solution than no solution at all! Read more about this new phone finding app at cnet.com.
So it looks like Google Hangouts may soon be adding SMS to their platform:
Included within the list of permissions for Hangouts for Android are requests to read and send text messages (as Google+ user Kenny Strawn noticed). That Google is already asking for permission to do these things is an indication that support may be coming, since the app doesn’t appear to use a device’s text messages at this point.
Will this pose a threat to iMessage? Find out more about the story at The Next Web.
Everyone else texts, why shouldn’t pilots? There are a million uses for text messaging these days, but don’t panic! Pilots aren’t really texting the way you may think:
Controllers and pilots aren’t using their cellphones to text, even though many passengers now do using apps and in-flight Wi-Fi. Instead, planes with modern cockpit systems can log on to new systems at air-traffic control centers and link digitally. Rather than sometimes difficult radio calls, pilots and controllers simply send each other text messages to change altitudes, routes and hand off from one controller to the next.
Check out the rest of this interesting article from The Wall Street Journal!
If you were wondering how effective text message marketing can be, the results from a recent Experian study should put those doubts to rest:
Forty-eight percent of consumers ages 18-24 say that a conversation relayed over SMS is just as meaningful as a phone call, according to a new study from Experian Marketing Services.
“Usage has become a primary mode of communications amongst younger consumers, with more than 48 percent of 18-24 year olds indicating that texting is as meaningful as a traditional telephone conversation,” said Bill Tancer, general manager of global research at Experian Marketing Services, Costa Mesa, CA
Text Messaging was ‘born’ 20 years ago, in early December, 1992, when the first message was sent in the UK. To celebrate this monumental, technical/cultural event the BBC tracked down Matti Makkonen, the ‘father’ of SMS. He agreed to an interview – which of course was conducted via text message.
You can read the entire interview at the BBC.
It’s a somewhat apples and oranges here, but the WSJ has some fascinating data on daily mobile active usage on Twitter and Instagram:
In August, U.S. smartphone owners visited Instagram from their smartphones more frequently and for longer periods of time than they visited Twitter.
That data comes from comScore, via a new mobile measurement report: It says that throughout August, Instagram had an average of 7.3 million daily active users — or DAUs, in Facebook parlance. That tops of Twitter’s 6.868 million DAUs over the same period of time.
What’s more, the average Instagram user spent 257 minutes accessing the photo-sharing site via mobile device in August, the data claims, while the average Twitter user over the same period spent 169.9 minutes viewing.
What makes it even more interesting is the fact that Twitter has a lot more mobile users to begin with:
This is the case despite the fact that Twitter had approximately 29 million unique U.S. smartphone-based visitors in August, while Instagram had just under 22 million (comScore measured usage across iOS, Android and BlackBerry OS devices that accessed both sites via native application as well as through the mobile Web browser). This stems from the roughly 110 million smartphone owners that live in the U.S.
As an added bonus don’t miss the final few paragraphs as the WSJ cannot help but turn this interesting data point into yet another dig at Facebook.