What Fortune 500 Companies Have in Common with Your Small Business
As a small business, it’s easy to feel like a minnow swimming among the sharks. Fortune 500 companies feel like mythical, amazing companies that feel no pressure and can do no wrong. It might surprise you, however, to learn than many of the Fortune 500 companies face the same marketing problems you do.
Here’s three marketing problems Fortune 500 companies have in common with you, and how a successful text message marketing campaign can help you solve them:
Fighting Off Terrifying Competition
The availability of online shopping might terrify you as a small business owner. However, some of the largest companies in the world are beginning to feel pressure against the increasing presence of online shopping. Even grocery stores behemoths like Kroger, operating in an industry less conducive to online shopping than most, are losing sales to online retailers like Amazon. In fact, an estimated 13% of consumers now complete their grocery shopping online.
The key to fighting these giants is by focusing on personalized service. A local grocery store, for example, could utilize a text message service by sending personalized reminders that their groceries could be running low or spoiling, or letting them know when a favorite item goes on sale.
This is the stuff of a physical store’s nightmares.
Desire to Keep Customer’s Interest
Today’s customers are busier than ever, with full schedules and attention spans that are significantly shorter than before. This means that companies have to fight for every second they get with their customers, making every minute they get with them matter.
This is why text message service can be a boon to businesses both large and small. Not only are their read rates much higher than email or other marketing campaigns, but they take up less of your customer’s valuable time. Customers appreciate brevity and will respond favorably to the personalized, relevant, quick marketing opportunities that SMS messaging offers.
No wonder our attention spans are shorter!
Proving ROI Immediately
As a small business, you don’t have the luxury of waiting a couple years to turn profitable, or generating cash quickly to invest when the going gets rough. It might surprise you, however, that this is a problem many of the top Chief Marketing Officers in the U.S. face, as well. A recent survey of top CMO’s found that 80% felt that it was going to be more important to prove their marketing’s ROI in the upcoming year than it was last year.
Text messaging campaigns are a terrific way to drive ROI right away. Text messages are sent instantly, have incredible read rates, and can easily be customized or personalized. Because they’re much simpler to build and implement than email or traditional marketing campaigns, they can be tracked easily and implemented quickly to take advantage of any opportunities as soon as you identify them.
For even more information about boosting your marketing endeavors with text message marketing, take a look at our previous post here. It gives great tips on how some of the largest companies in the world are using text messaging to drive new business during the critical holiday season.
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