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The Case For Long Codes: Speed To Market

December 15, 2010 11:48 am by

When potential clients inquire about leasing their own short code they’re always surprised to hear how long it will take to get going. Text message marketing is new for most businesses; having decided jump into the pool it’s frustrating to find out that it will be 8 to 12 weeks before they can take the plunge. And then we explain what needs to be done to get that process going.

Text message marketing is a powerful tool in the hands of an intelligent small business owner. The problem is getting to the point where they can actually launch their first campaign. Think about it from a business owner’s perspective: A Neustar lease, program briefs, carrier-by-carrier provisioning, and up-front costs and commitments. The entire ecosystem from the carriers to the aggregators to the Common Short Code Administration (CSCA) makes it difficult for someone to jump right into mobile marketing.

Contrast this with the long code process: Lease a long code and it’s active within 24 hours. That’s it. Want to learn more about text message marketing using long codes? Check out Group Texting’s long code service.

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