Keywords are the cornerstone of your SMS marketing program. Depending on the purpose of your program, the size of your company, and many other factors, you might have one or hundreds of keywords. No matter how many keywords you have, it is important to spend time choosing each one to ensure your keyword attracts the… View Article
Have the many benefits of SMS marketing, such as high open and conversion rates, piqued your interest? As a potential first-time user of this channel, you probably have several questions about it. There is a lot of information swirling around about text marketing, so it is important that you have your facts straight before you… View Article
Gen Z’ers are poised to become the next generation of consumers to pay attention to. Many are already in their teen years and spending money on consumer goods and services, making it important to market to them as well as their elders. Brand marketing <> is an essential component of marketing to younger crowds, especially… View Article
A solid SMS marketing campaign requires strong goals in place. However, many marketers fail to develop objectives and those who do fail to clearly define them. According to a survey by Forrester, a full 57 percent of marketers fail to define their mobile objectives and many who do have vague ones. This makes it difficult… View Article
Whether you share a short code or use your own, it is an important component to your SMS marketing campaign. This is the number that your customers text to opt-in or otherwise take part in your texting program. There may come a time where you decide to change it. This could be due to moving… View Article
As a dealership, there are many components to your business that attract clients beyond your offerings. One way to attract more customers and boost business is by using SMS marketing. Texting is a two-way communication method that allows you to send information to your customers and potential customers as well as receive questions and other… View Article
Have you started to notice a rise in your opt out rates and a fall in your offer redemptions? Perhaps your numbers are remaining stagnant, with no new subscribers joining your program. These markers could signal that your once-strong text message marketing campaign is in dire need of rejuvenation. The following tips can help you… View Article
