Companies are using mass text messaging to increase poll response rates. Text messaging has become a popular way for businesses to cultivate relationships with customers. If you’ve ever opted-in to receive text communications from your favorite company, chances are you have participated in a survey about their products or services. Many businesses use mass text… View Article
Many smartphone owners use their mobile devices to interact with businesses. According to recent data from Pew Internet, 90 percent of US adults now own a cell phone and 81 percent of mobile owners send or receive text messages. For businesses interested in generating new leads and cultivating relationships with existing customers, SMS marketing represents… View Article
