Whether you are just starting out with an SMS marketing program for your fitness center or are looking to add some flavor to an existing one, it’s a good idea to start with your keywords. Your keywords are the foundation for your program. They act as the initial word that your clients send to you… View Article
What kind of relationship do you have with the members of your fitness center? The answer to this question could have a significant impact on the success of your business. Clients expect a positive experience from companies, especially one like a fitness center where they will likely be going multiple times a week. Many people also… View Article
There are many factors involved in developing dynamite content for your texting campaign. You need to have the precise words that detail the right message so that you get the response you want. However, this can be difficult because it is a short-form communication channel. With text messages’ limit of 160 characters or less, you… View Article
Francisco Calvo is the general manager of Cristaliza, which is the major owner of ARlab. He is an experienced and reputable technology consultant who now focuses on digital transformation. Francisco took some time recently to educate us on augmented reality and how it will change our day-to-day lives in the future. What exactly does ARLab… View Article
A new article over at mobilemarketingwatch.com discusses surprising numbers for the smartphone market in the second quarter: Despite besting Wall Street expectations in terms of iPhone shipment volumes in Q2 of 2013, IDC announced Wednesday that Apple’s share in the worldwide smartphone operating system market posted a year-over-year decline during the second quarter of 2013…. View Article
Have you ever wondered whether or not your information is safe on your smartphone? According to this CNET.com article, the government is out to find out just that for the top brands and models, such as Apple’s iPhone 5 and Samsung’s Galaxy S4. The test in question will include the forthcoming Activation Lock feature that… View Article
We’ve all run into the problem of setting your cell phone to “silent” only to later realize that you’ve misplaced it. According to cnet.com, Android users now have access to a new app that can help resolve this common problem: Download and install the free Android app SMSAlarm, which offers the rudimentary yet essential option of… View Article
The concept of a smart watch has been thrown around for quite a while, but is it finally time for them to catch on in reality? Pebble, a Kickstarter darling, raised more than $10 million and racked up 85,000 orders. Pre-order priced at $150, Pebble has a 1.26-inch backlit e-paper display and a resolution… View Article
So it looks like Google Hangouts may soon be adding SMS to their platform: Included within the list of permissions for Hangouts for Android are requests to read and send text messages (as Google+ user Kenny Strawn noticed). That Google is already asking for permission to do these things is an indication that support may be coming, since the… View Article
Everyone else texts, why shouldn’t pilots? There are a million uses for text messaging these days, but don’t panic! Pilots aren’t really texting the way you may think: Controllers and pilots aren’t using their cellphones to text, even though many passengers now do using apps and in-flight Wi-Fi. Instead, planes with modern cockpit systems can… View Article
