The Details Here’s how it works – invite your friends to join Group Texting & earn message credits when they join. For every person you refer to Group Texting who joins and makes a single purchase we’ll add 200 Additional Credits to your account. Any purchase qualifies – signing up for a plan, renting a… View Article
The Mobile Marketing Association and ‘CTIA-The Wireless Association®’ issued a joint press release this morning to announce the creation of a joint task force for text-based mobile marketing programs. If you’re not familiar with the two aforementioned groups you can check the bottom of the press release, but in short CTIA represents the wireless carriers… View Article
Text messaging is an easy, affordable way to drive new customers to your restaurant and reward existing patrons. There are a number of different ways that a restaurant can uses text messaging to compliment (and even replace!) their existing marketing efforts. Want to get started now? Head over to the text message marketing for restaurants… View Article
So far we’ve we discussed the lengthy process of obtaining a dedicated short code and the high costs involved. Now let’s take a look at how long codes can send and receive text messages with some popular ‘carriers’ that short codes cannot reach. Just yesterday Google Voice announced that you can now port your mobile… View Article
You’ve built the next great mobile app or web service. Awesome. Now what? Iterate! Drive incremental revenue. Drive freemium to paid conversions. How? Integrate text messaging for alerts and more. We’ll get into details in a minute but first let’s quickly explore the Group Texting APIs. Using our SMS gateway you can easily and affordably… View Article
Last week we discussed the lengthy process of obtaining a dedicated short code. Provisioning a short code isn’t just a lengthy process; it’s also an expensive one. Leasing a short code has a number of costs. If you want a vanity code – any code that Neustar hasn’t randomly assigned you – it will cost… View Article
Yesterday the FCC finally issued its long awaited ruling on Net Neutrality. Net Neutrality is a fundamental principle that dictates that Internet Service Providers cannot discriminate against different types of applications and content. If you’re unfamiliar with the concept of Net Neutrality and its importance head over to endadget for some background. What does this… View Article
Bars and nightclubs were some of the first businesses to integrate text messaging into their marketing mix. Chances are if you’re in the nightlife industry you’ve already tried text messaging or know some competitors who currently text their patrons. The nature of the nightlife industry is a perfect fit for text message marketing. So how… View Article
When potential clients inquire about leasing their own short code they’re always surprised to hear how long it will take to get going. Text message marketing is new for most businesses; having decided jump into the pool it’s frustrating to find out that it will be 8 to 12 weeks before they can take the… View Article
The major wireless carriers came together in 2003 to create short codes to allow marketers to easily communicate with consumers. Since then text messaging has exploded in popularity. Short codes haven’t seen growth to match. Why? A long, opaque and expensive setup process prevents all but the largest brands from marketing to their customers with… View Article
