Archive for the ‘Infographics’ Category
The MMA (Mobile Marketing Association) has a new
infographic smartgraphic out detailing how much American’s love their mobile phones. We’re not sure what a ‘smartgraphic’ is, but it’s pretty neat:
The folks at Text Marketer, a firm on the other side of the pond in the UK, have put together a neat infographic charting the rise of business text messaging use:
If you handle the marketing for a restaurant and you still haven’t developed a mobile marketing strategy, today’s news from OpenTable should be a wake-up call. TechCrunch Reports:
Restaurant reservations service OpenTable is launching a completely redesigned mobile website today based on HTML5. The company says it was prompted to make the changes due to customer demand. Since 2008, the company has seated more than 15 million diners through both its mobile website and apps, representing over $600 million in revenue for its restaurant customers. These days, OpenTable mobile solutions account for more than 1 million diners seated per month.
Whether or not your restaurant uses OpenTable to handle reservations, one thing is abundantly clear: your customers are looking for you on their mobile phones. If you can’t deliver content to them in a format that they can easily consumer on their mobile phone, whether via the mobile web, a mobile app, or via text message marketing, they’ll abandon you for your competitors.
OpenTable also published an interesting infographic about reservation trends:
Former BusinessInsider writer Dan Frommer has put together a compelling infographic over at his new blog SplatF that explains pretty clearly why those who were expecting an iPhone 5 on Tuesday weren’t thinking so rationally:
He finishes off with a key bit of analysis:
Most people are on 2-year mobile contracts and don’t upgrade every year. Apple is designing with that in mind. And there are a few key things that might go into Apple’s next radical iPhone redesign that aren’t quite ready or mainstream: NFC technology and 4G LTE.
Head over to SplatF to read the entire piece – along with great tech coverage and analysis.
We just came across a great infographic at Intuit’s Small Business blog:
As adoption of mobile smart devices (smartphones, tablets, and so on) has accelerated with consumers, so has it among small businesses. More and more small businesses are now choosing to liberate their operations from the office desk and take advantage of the anytime, anywhere power of mobile. Today we take a look at how small businesses are relying on mobile technology. Click the infographic for an enlarged view.
We think they’ve overlooked text messaging, but still, it’s a neat graphic: