The Case For Long Codes: Cost

December 29, 2010 by
Last week we discussed the lengthy process of obtaining a dedicated short code. Provisioning a short code isn’t just a lengthy process; it’s also an expensive one. Leasing a short code has a number of costs. If you want a vanity code – any code that Neustar hasn’t randomly assigned you – it will cost… View Article

Lobbyists, Astroturfers & The FCC: A Net Neutrality Disaster

December 22, 2010 by
Yesterday the FCC finally issued its long awaited ruling on Net Neutrality. Net Neutrality is a fundamental principle that dictates that Internet Service Providers cannot discriminate against different types of applications and content. If you’re unfamiliar with the concept of Net Neutrality and its importance head over to endadget for some background. What does this… View Article

Text Message Marketing Like A Pro: Nightlife

December 20, 2010 by
Bars and nightclubs were some of the first businesses to integrate text messaging into their marketing mix. Chances are if you’re in the nightlife industry you’ve already tried text messaging or know some competitors who currently text their patrons. The nature of the nightlife industry is a perfect fit for text message marketing. So how… View Article

The Case For Long Codes: Speed To Market

December 15, 2010 by
When potential clients inquire about leasing their own short code they’re always surprised to hear how long it will take to get going. Text message marketing is new for most businesses; having decided jump into the pool it’s frustrating to find out that it will be 8 to 12 weeks before they can take the… View Article

The Death Of The Short Code

December 9, 2010 by
The major wireless carriers came together in 2003 to create short codes to allow marketers to easily communicate with consumers. Since then text messaging has exploded in popularity. Short codes haven’t seen growth to match. Why? A long, opaque and expensive setup process prevents all but the largest brands from marketing to their customers with… View Article

Welcome To Group Texting!

December 8, 2010 by
Group Texting is here to bring long codes to the world of text message marketing. A few definitions are in order: Long Codes Long codes, also known as long numbers and DIDs are virtual mobile phone numbers. Long codes can send and receive text messages just like any other mobile phone number. In order to… View Article