SMS marketing has been around for decades, but it is just starting to grow exponentially. Rather than tapering off, text messaging is expected to grow from $55.49 billion to $71.60 billion between now and 2021. Compare this with that of mobile apps, which are seeing little to no growth. Therefore, now is the time to… View Article
There is more to a successful SMS marketing campaign than just getting people to sign up. It is just as important to retain them so you have many opportunities to convert them to and/or maintain them as customers. One way to do this is to send targeted messages with value to your subscribers. Not everyone… View Article
