Latest Articles

Expert Interview Series: Bill Achola of On The Effective Use Of SMS Marketing

January 4, 2017 by
Bill Achola is a content marketing consultant specializing in content writing and marketing at He works closely with B2B and B2C companies providing the right content that generates traffic and revenues back to their business. What makes SMS marketing more effective than other, more common, strategies like online marketing? SMS marketing has a higher… View Article

How to Create Dynamite SMS Marketing Content

January 2, 2017 by
Like any other marketing project, successful SMS campaigns must have the right ingredients and recipe. Although they may be limited to just 160 characters or less, it remains important to develop strong content that converts customers and builds on your company’s reputation and brand identity. There are five foundational aspects of creating a highly-successful SMS… View Article

SMS Marketing and Gen Z’ers: A Perfect Match for Marketers

December 30, 2016 by
Gen Z’ers are poised to become the next generation of consumers to pay attention to. Many are already in their teen years and spending money on consumer goods and services, making it important to market to them as well as their elders. Brand marketing <> is an essential component of marketing to younger crowds, especially… View Article

4 Creative Texts for Your Holiday SMS Marketing Campaign

November 15, 2016 by
The holiday season is almost here, so it is time to start planning a stellar campaign to ensure you make the most of it. SMS marketing provides a way to increase sales and reach a broader audience so that you will achieve all your goals this season. Rather than sending the same old tired content… View Article

Expert Interview Series: Magda Urbaniak of Brand24 About Monitoring Comments on Text Messages and Social Media

November 11, 2016 by
Magda Urbaniak is the global community manager at Brand24, which builds strong, positive relationships over brands regardless of time and geographical distance. We recently spoke with Magda about effective Internet monitoring and best practices for dealing with commenters on social media and through text messaging. How does Brand24 help companies or brands accomplish their goals?… View Article