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Long Codes & Text Message Marketing

Bulk Text Messaging: Why a Sense of Urgency is Vital

Limited time offers are often more appealing to customers.

Take a moment to think about your own shopping behaviors. When you see a percentage off discount that’s valid for one day only, doesn’t it make you want to make a purchase just to take advantage of the deal? Marketers use this strategy to get customers’ attention because it’s effective. If you are thinking about launching a bulk text messaging campaign for your business, one way to get a better response from your target audience is to create a sense of urgency with your messages. Here are two reasons why taking this step is important for your campaign.

It Will Get Your Customers’ Attention

We’ve already established that it’s hard to resist a limited time offer. Everybody loves getting a good deal! If you are launching a bulk text messaging marketing effort in the near future, creating a sense of urgency with your campaign can help grab your customers’ attention. Let’s consider the following example.

Business ‘A’ sends a text to potential customers that reads: “Show this message to an employee at our Main St. location and receive 20 percent off your purchase.” While the call-to-action is there, the urgency is not. Business ‘A’ may have received a better response from their campaign if they modified their message slightly. “Offer valid in the next 24 hours only! Show this message to an employee at our Main St. location and receive 20 percent off your purchase.”

Putting a time table on your offers can help you get your customers’ attention and encourage them to take the next step.

It Can Give Your Business a Boost

Not only will creating a sense of urgency help get your customers’ attention, it will also give your business a boost. A well-crafted limited time offer campaign will likely result in higher redemption rates among customers than a simple call to action with no time table. Whether you’re interested in getting more patrons through the door or you’re hoping to increase your sales, adding a specific time table to your deal can help you achieve your marketing goals.

To make the most of your bulk text messaging campaign, consider making your offer valid for a short time. In terms of timing, a 24 or 48-hour deal can help you entice customers to take next steps quickly. Since text messages are a fast-paced communications tool in nature, a limited time offer ties in nicely with this particular mobile marketing strategy.

Adding a time table to your offer can help you get your target audiences’ attention.

It goes without saying that every consumer loves getting a good deal. If you are using bulk text messaging to reach your target audience, creating a sense of urgency may help increase your offer redemption rates. No matter what your goal is with your business’ mobile marketing campaign, adding a compelling call to action and a time table to your messages will encourage your audience to move quickly if they are interested in collecting your offer. If you’re interested in getting started with a bulk text messaging campaign for your company, try Group Texting for free today!

Written by MarketingTeam

February 19th, 2015 at 7:00 pm

How to Run a Mass Text Messaging Campaign On a Budget

Mass text messaging is a relatively inexpensive way to reach a large audience.

Are you interested in reaching your customers via a mass text messaging campaign but concerned that this marketing approach is simply too expensive? Not to worry. Mass texting doesn’t have to be a costly endeavor for your business. There are a number of things you can do to create a strong, relatively inexpensive SMS marketing campaign. Here are three tips that can help you run a mass text messaging campaign without breaking your marketing budget.

Focus on Your Target Audience

Think about the goals of your marketing campaign. Are you trying to attract attention to a particular product or service? Who are the potential customers most likely to make a purchase? Consider doing some research ahead of your mass text messaging campaign to identify your target audience. Once you’ve honed in on who you’re selling to, you can focus on reaching those specific people with your mobile marketing efforts. Targeting your campaign can help you keep your costs down and maximize your return.

Keep Your Messages Short

Another strategy for keeping your costs down is restricting your messages to less than 160 characters. Many mobile carriers impose a 160 character limit for text messages, which means that anything over this limit ends up coming across in a separate, additional message. If you are sending long messages to your customers, you could run the risk of incurring additional costs. A good rule of thumb is to keep your marketing messages short and to the point when you are running a mass text messaging campaign. There are two benefits associated with this approach. First, you don’t need to worry about the added cost of sending multiple messages. Your customers may also be more receptive to shorter texts.

Include a Compelling Call-to-Action

The call-to-action is the heart and soul of your text message marketing effort. In order to get the best possible results from your first campaign, focus on writing a call-to-action that’s direct and compelling. Basically, you want to create an offer that your target audience simply cannot refuse. Whether you want them to follow up with clicking through on your website, coming into your store, or connecting with your business on social media, make sure your call-to-action is simple and clear. It’s also a good idea to include some sort of incentive to encourage your audience to take the next steps. Think about what offers appeal most to your customers and use that information as you build your campaign.

Focus on your target audience with your mass text messaging campaign in order to reduce costs.

Mobile marketing is a popular way for both large and small businesses to connect with their customers. If you are concerned that you don’t have room in your budget for a large mass text messaging campaign, there are a few things you can do to keep your costs down. By focusing on your target audience, keeping your messages under 160 characters, and developing an effective call-to-action, you can reach your customers without spending a ton of money. Try Group Texting for free today, and start engaging with your customers via mobile.

Written by admin

February 17th, 2015 at 7:00 pm

Should You Use Emojis with Your Text Message Marketing?

Are emojis right for your brand?

Emojis have taken the world by storm. These unique images are so much more than your run-of-the-mill emoticons. Gone are the days of a basic wink face created with a semicolon, dash, and parenthesis. Emojis take emoting in text to the next level. These small graphics are actually pictures, and people are using them frequently in email messages and on social media. Some brands have even adopted them in their marketing efforts. But are emojis a good idea for business marketing? Here are a few things to consider if you’re thinking about adding emojis to your advertising efforts.

Who is Your Target Audience?

Millennials have become accustomed to using emojis in their daily lives. They share them on social media, use them when communicating via text message, and add them to emails. If you are thinking about incorporating emojis into your text message marketing efforts, make sure you take some time to identify your target audience before moving forward. Are you interested in reaching younger consumers in the 18-34 age demographic? Or are you hoping to grab the attention of the baby boomer generation? This is an important consideration because younger consumers may be more likely to embrace the concept of emojis in marketing, rather than view it as something that’s silly.

Do Emojis Add to Your Message?

Don’t just jump on the emoji bandwagon because brands like Budweiser and Oreo have achieved success with their past campaigns. Take the time to think about whether or not emojis actually add something to your text message marketing efforts. Adding them just because they are the latest communications trend isn’t a good enough reason to incorporate them into your campaign. Just as pictures should complement text in magazines and books, emojis should complement your marketing messages when you are crafting your text campaigns. Otherwise you might run the risk of confusing potential customers with unnecessary graphics.

Think About Running Some Tests

As with any other new marketing effort you launch, it’s important to test the waters before you jump in head first. If you’ve come up with an interesting idea for using emojis in an advertising effort, consider running a test with a handful of consumers before you get started with a major campaign. This can help you understand how potential customers might respond to seeing emojis appear in your text message marketing efforts. Work with a mobile developer to test the waters, and use the feedback you get from your customers to guide you in your decisions moving forward.

Emojis are the new emoticon.

Just because big brands are using emojis in their marketing efforts doesn’t mean these small graphics are right for your company. Before you introduce emojis into your next campaign, spend some time thinking about your target audience and whether these pictures will add anything to your messages. You may also want to consider running a test campaign with a small group of mobile users to see how potential customers respond. If you are interested in exploring text message marketing for your business, try Group Texting for free today.

Written by MarketingTeam

February 15th, 2015 at 7:00 pm

The Importance of Developing a Group Texting Strategy

Group texting can help your business reach a larger audience.

Group texting is becoming a popular marketing tool for businesses. A brief look at how mobile technology has evolved over the past decade, and it’s easy to understand why. Today, mobile phone penetration is soaring close to 90 percent, and text messages have the highest open rates of any marketing channel. Using group texting to connect with customers seems like a no-brainer when you look at the data. If you are interested in getting started with a campaign of your own, there are a few important things to consider. Here are three things to think about before you launch a group texting campaign for your business.

Who Is Your Target Audience?

Before you get started with group texting, it’s important to think about your target audience. While text messaging has become a prevalent communication tool in recent years, some generations send texts more frequently than others. For example, millennials tend to be more receptive to texts than baby boomers. But this isn’t to say if you are interested in reaching an older target audience that group texting isn’t a good idea for your business. In fact, it can be used to complement your other mobile marketing efforts. Spend some time thinking about how you can use group texting to enhance your current marketing campaigns for maximum effectiveness.

What Do You Want to Say?

There are several different approaches you can take when it comes to your group texting campaigns. For example, you may want to use text messages to share time-sensitive offers with your customers, or you can use group texting as an ongoing communication tool to cultivate relationships with your audience. You can send greetings, poll questions, and other fun messages. It all depends on what you are trying to say with your campaigns. Brainstorm before you get started! You may also want to test your messaging with a handful of customers to see how it resonates with your audience before you distribute it widely.

How Will You Get Customers to Follow Up?

If the goal of your group texting campaign is to get your audience to make a purchase, how will you encourage them to take the next step? An effective call to action is a key component of any group texting effort. CTAs should provide customers with clear direction on what to do next. For example, if you want them to buy a product from your store, you may want to say something like, “Redeem this 10 percent off coupon at the registers of our 1234 Main Street location.” Keep things short, clear, and to the point.

Text message marketing can have a positive impact on your business.

Group texting is an effective channel for reaching your customers. If you are interested in launching your own text message marketing campaign, there are a few things you should consider before getting started. Thinking about your target audience, what kinds of messages are most appealing to them, and crafting an effective call to action can help you achieve success with your first group texting effort. Try Group Texting for free today – your customers are waiting to hear from you!

Written by MarketingTeam

February 11th, 2015 at 7:00 pm

Mass SMS: Where’s It’s Been, Where It’s Going

Before smartphones became popular, flip phones were a must-have for mobile users.

Mobile technology has advanced at the speed of light over the past decade. But ten years is just a blip on the radar in the grand scheme of things. While mobile phone adoption has soared globally, the technology itself is still in its infancy. This is especially true when it comes to smartphones, which really only became popular with mainstream consumers after the introduction of Apple’s iPhone in 2007.

In recent years, many businesses have begun exploring mobile as a means of reaching a broader audience, or cultivating relationships with existing customers. The strategy makes sense given that so many people now have mobile phones. A popular approach to advertising via this channel this is sending marketing messages via mass text. Here’s a look at how texting has evolved over time and what we can expect in the future.

A Look Back at Texting

The first text was sent nearly 25 years ago from a PC to a mobile phone, but texting has really only caught on as a communication tool in the past decade. The earliest forms of mainstream text messages were sent from cell phones with numeric keypads. Typing letters using numeric keyboards was cumbersome and inconvenient. Technology began to evolve and eventually, mobiles with full keyboards were introduced to the market. Mobiles with full keyboards were the tipping point for the text message. What was once an inconvenient means of communication suddenly became quick, effective, and immensely popular. BlackBerry was the market leader in full keyboard mobile devices. In 2007, the iPhone was introduced to the mainstream market, and smartphone adoption rates soared.

The Here and Now

Today, an estimated 90 percent of US adults own a mobile phone. Trillions of text messages were sent and received by American mobile users last year alone. Texting has become the preferred means of communication for many people because it is often faster to send a text than it is to make a call. As texting has become more prevalent, mobile consumers have become more comfortable interacting with businesses in this way. As a result, more companies have begun partnering with mobile developers to launch their own mass texting campaigns in an effort to reach a broader audience. Recent data suggests that business offers sent via SMS are redeemed eight times more often than those sent via email.

What Lies Ahead?

The future is bright for businesses using mass SMS messaging to reach new customers. While mobile technology is still relatively new, penetration rates are staggering. As global consumers continue to embrace the technology and mobile users grow more accustomed to engaging with businesses via their phones, companies who’ve embraced mobile marketing will continue to see better returns from their campaigns.

More consumers are using their phones to connect with their favorite businesses.

Mobile technology is still in its infancy, yet nearly 90 percent of US consumers own a mobile phone. For businesses interested in exploring mass SMS to reach new customers, there’s a wealth of opportunity in mobile marketing. Whether you are interested in raising awareness about your company or driving more foot traffic to your store, a well-crafted text marketing effort can help you accomplish your goals. If you are interested in getting started with a mass texting campaign for your company, try Group Texting for free today.

Written by MarketingTeam

February 4th, 2015 at 7:00 pm

Mass Text Messaging 101: Mastering the Call to Action

Your mass text messaging campaign’s success depends on your calls to action.

Want to improve the ROI of your next marketing campaign? Start with your calls to action! A compelling call to action encourages your audience to take the next step, an action which typically benefits your business. In order to be effective, CTAs should be short and provide clear direction. This is especially true when it comes to a mass text messaging campaign because you have limited time and space in which to reach your audience on the small screen. The right call to action can mean the difference between a potential customer opting-in to your campaign or ignoring your message.

Think About the Action You Want Customers to Take

Before you begin crafting your call to action, spend some time thinking about the action you want your customers to take. Do you want them to subscribe to your business email list? Are you interested in getting them to redeem an offer at your store? Or are you hoping they will make a purchase from your website? Identifying the goal of your mass text messaging campaign can help you set the right course.

Keep it Short

The best calls to action are short, and if you are using mobile in order to reach your audience, brevity is key. Potential customers are not going to want to scroll through a text message from your business that spans three screens. A good rule of thumb is craft your entire mass text messaging campaign as a call to action, in order to keep things short and to the point.

Be Direct

Being direct is also critically important when it comes to your mass text messaging effort. You want to make sure that the language you are using in your messages to customers conveys exactly the action you want your target audience to take. A good example of a direct call to action is, “Present this message at ‘x’ store location within the next 48 hours to receive a 10 percent discount on your purchase.” Eliminating any possibility for confusion can help you get the best return from your next mobile marketing campaign.

Convey Urgency

Adding a timetable to your mass text messaging campaign can help you achieve better results. Consider making an offer valid for specified length of time or providing an incentive for text message recipients if they sign up for your email list within a certain window. By nature, text messaging is a fast-paced means of communication, so it’s important to take this into account as you are crafting your campaign calls to action.

Pay attention to your CTAs as you launch your mobile marketing campaigns.

Effective calls to action are especially important when it comes to mass text messaging campaigns. In order for your campaign to be effective, you need to convey your message to your mobile audience in a way that makes sense. Eliminate confusion by thinking about what action you want your customers to take, and creating a short, direct CTA that conveys a sense of urgency. If you are interested in getting started with a mass text messaging effort for your business, try Group Texting for free today!

Written by MarketingTeam

February 1st, 2015 at 7:00 pm

The Future is Beyond Bright for Mobile Marketing

Mobile usage continues to grow globally. Photo credits: feuillu.

The world is going mobile. An unprecedented 91 percent of adults in the United States now own a mobile phone, and that number increases steadily each year. From a business perspective, mobile marketing is becoming increasingly popular with companies that are interested in reaching a growing audience of connected consumers. Mobile marketing is expected to top out at $15.3 billion by 2019, according to a recent report. If you are interested in connecting with your audience through this important channel, there’s no better time than now to get started. Here are four reasons why the future is beyond bright for mobile marketing.

Mobile Adoption Rates Continue to Soar

Mobile adoption rates are not just on the rise in the US. Mobile usage is increasing globally. A recent report indicates that there were 6.8 billion mobile phone subscriptions around the world last year. Considering the fact that there are 7 billion people on the planet, this figure is staggering. As mobile usage has increased, landline subscriptions have declined considerably. Many people simply use their cell phones instead of home phones.

Text Messaging is Becoming More Popular

In recent years, text messaging as a form of communication has absolutely exploded. As mobile plans have become more text-friendly, the medium has become the preferred means of engaging with others for many people. A decade ago, texting was still relatively new. Many mobile providers charged extra if you went over your allotted texts each month. But as many companies have embraced unlimited texting, consumers have as well. In recent years, the total numbers of texts sent each year has climbed into the trillions.

Smartphone Ownership is Increasing

It isn’t just cell phone ownership that’s increasing. Smartphone penetration is also increasing globally. Nearly 1.75 billion people around the world now own smartphones. This has important implications for businesses that are interested in using mobile marketing to reach new customers. Smartphone users are using their mobile devices for texting, emailing, connecting with friends on social media, playing games, and browsing the web, so the advertising options are almost endless for companies. Whether you want to reach your customers through text message marketing or focus your efforts on targeted in-app mobile advertising, there will be more smartphone users seeing your marketing messages in the coming years.

The Way Consumers Engage with Businesses is Changing

As mobile penetration increases, mobile users are becoming more receptive to connecting with businesses through their phones. A decade ago, mobile marketing was less common among businesses because the trust factor was lower among mobile users. People were leery about companies reaching out to them via their mobile devices. But as business communications via mobile have become more common, the trust factor has increased considerably. Now engaging with businesses via text message campaigns and social media platforms is something that happens for many consumers multiple times daily.

The future is bright for businesses using mobile marketing to reach customers. Photo credits: janitors.

The future is bright for mobile marketing. If you are a business owner that’s interested in adding mobile to your marketing toolkit, now is a great time to get started. Try GroupTexting for free today – your customers are waiting!

Written by MarketingTeam

January 28th, 2015 at 7:00 pm

The 4 Keys to Successfully Marketing to Millennials

Text message marketing is an effective way to reach Millennial consumers. Photo credits: micurs.

Millennials are widely known as one of the most tech-savvy generations. A recent survey estimates that 85 percent of consumers in the 18 to 34 age bracket own smartphones. For businesses interested in reaching this powerful customer segment, mobile marketing is an effective channel. But there are a few important things to consider when trying to reach a Millennial audience. Here are a few ways your business can successfully connect with generation Y consumers in 2015.

Add Mobile to Your Marketing Toolkit

We’ve already established that Millennials are among the most connected consumers in the world. If you aren’t already using mobile marketing to reach this important audience, it’s time to get started! There are a few strategies to consider when it comes to connecting with Millennials via mobile advertising. Consider working with a mobile developer to create a text message marketing campaign for your business. You may also want to think about using geo-location to target potential customers in a certain geographic area or exploring in-app advertising for your business. Taking your mobile marketing efforts up a notch can help you connect with consumers in the 18 to 34 age demographic.

Pay Attention to Messaging

Since Millennials are constantly connected, they are exposed to countless marketing messages daily. It’s important to spend some time thinking about how to make your business stand out above the noise. Sometimes offering potential customers an incentive can help pique their attention. Consider looking back at your past marketing efforts to see if a particular deal resonated with this audience more than another. Use the information you gather about past campaigns to craft your text message marketing effort. Understanding what messages strike a chord with this particular audience can help you set your business apart from the competition.

Focus on Customization

Another effective way to make your business stand out from others is by personalizing your text message marketing efforts. Millennials (and other generations also) respond well to customized marketing campaigns. Businesses that tailor their marketing efforts by geographic location, address potential customers by their first name, or use past buying and browsing behaviors to customize offers for consumers typically experience a better return on their marketing campaigns. Consider your own experience as a consumer for a moment. Chances are you are more receptive to businesses that are providing highly relevant offers delivered in a friendly way. Personalization is key when it comes to connecting with Millennial consumers.

Millennials are one of the most connected customer segments. Photo credit: afagen.

If you are interested in connecting with more customers in the 18 to 34 age bracket through your business marketing efforts, there are a few different approaches you can take. If you haven’t already, it’s a must to add mobile to your business marketing toolkit. It’s also important to pay attention to the content of the messages you are sending to Millennial customers and focus on customization as much as possible. These tips can help you make the most of your text message marketing efforts. If you’re interested in launching a mobile campaign, try Group Texting for free today!

Written by MarketingTeam

January 26th, 2015 at 7:00 pm

The Fundamentals of Long Code Text Messaging

Group texts can help your business engage with new customers.

There’s a lot of buzz in the mobile marketing world about short code versus long code text messaging. Both are used frequently by marketing teams interested in engaging with potential customers. But there is some confusion about the differences between the two, and whether or not one approach is better than another. If you’re wondering about whether to use short or long code text messaging for your business, learning more about the differences can help you make an informed decision. Here are some of the basics of long code text messaging, and here’s why it’s beneficial for your business.

What Are Long Codes?

Long codes are set up like traditional, ten-digit telephone numbers. But they’re virtual, and not associated with one particular phone. Long codes can be used in a variety of different ways; to send and receive texts, make calls, and transmit faxes. Most often, businesses choose to use long codes in their text message marketing efforts.

What Is The Difference Between Long Code and Short Code Text Messaging?

There are a few major differences between long code and short code text messaging. The first lies in their structure. Long codes are typically ten digits, set up like a traditional phone number. Short codes are a shorter series of numbers which may or may not be customized. Sometimes businesses are able to choose something like ’12345,’ while other short codes are just a series of random digits. Short codes are also typically more expensive to create, and they may require a longer set-up time. Some codes can take months to generate, whereas long codes can be created within a matter of minutes.

Why Use Long Code Text Messaging?

Many businesses choose to use long codes for their text messaging campaigns instead of short codes. From a practical perspective, long codes often make more sense in terms of ease of set up and cost. Businesses can work with a mobile developer to create and launch a long code text message marketing campaign in a matter of minutes, and they tend to be more budget-friendly than short codes. Long codes can also be used internationally, whereas short codes are often limited to one particular area. If you are trying to reach a broader, global audience with your text message marketing efforts, opting for long codes over short codes may be the better approach.

Long codes are different from short codes in a few major ways.

While text message marketing is a popular way for businesses to reach customers, there is often some confusion associated with short codes versus long codes. If you are trying to decide which is right for your business and looking for clarification about the differences, it’s important to take the time to learn about both approaches. From a practical perspective, long codes often make more sense. They’re easy to create, inexpensive, and can be used globally, rather than in just one designated geographic area. If you are interested in getting started with a long code text message marketing campaign for your business, try GroupTexting for free today!

Written by MarketingTeam

January 19th, 2015 at 7:00 pm

3 Ways to Get Everyone Talking About Your Contest

Contests are a great way to promote your business.

Your business just launched its first contest. The prize package is amazing and the entry process is simple. The only issue is that you aren’t getting as many entries as you’d anticipated. Since you’ve already tested out the entry form for ease of use with numerous people, you’ve determined that your contest marketing leaves something to be desired. There are a number of approaches you can take if you’re interested in raising awareness about your business contest. Here are three ways you can amp up your marketing efforts to get everyone talking about it.

Give Your Contest A Boost on Social Media

In recent years, many business owners have created a presence on social media in order to engage with their target audience. If you’re running a contest, consider giving it a boost by getting started on a social network. The key to being successful on social is to plan ahead before you start. Make sure you have at least a month’s worth of content to share, and a plan in place for making people aware that your business can be found on social media. Add links to your social profiles on business cards and print advertisements, at key places in your store like the registers, and on your company website.

Launch A Group Text Message Marketing Campaign to Spread the Word

Group texting is another effective way to spread the word about a contest. For many people, it’s hard to resist a good contest with an intriguing prize package. If you want to get people talking about your contest, consider working with a mobile developer to raise awareness about it through a well-crafted text message marketing campaign. There are a number approached you can take when developing your text message marketing effort. Messages can provide information about the contest itself, or you may even consider accepting contest entries from text message recipients to increase engagement.

Engage Your Audience with a Direct Mailing

While direct mail may seem like an antiquated way to reach customers, it actually remains one of the most effective channels for businesses interested in engaging with a local audience. According to recent data, an estimated 40 percent of consumers indicated that they’ve tried a business as a direct result of an advertisement they’d received in the mail. Whether your goals are to specifically draw attention to your contest or you are interested in raising awareness about your business in general, a direct mail marketing campaign is an effective way to do it.

Increase contest participation and get people talking.

If you are excited about your inaugural contest but you aren’t getting as many entries as you’d hoped, there are a number of ways to raise awareness and get people interested. After all, who doesn’t love a good contest with an exclusive prize package? Consider giving your contest a boost on social media, launching a group text message marketing campaign to spread the word, or raising awareness with a targeted direct mailing. If you are interested in getting started with text message marketing for your business, try GroupTexting for free today!

Written by MarketingTeam

January 17th, 2015 at 7:00 pm

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