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Long Codes & Text Message Marketing

5 Creative Ways to Attract More Patrons to Your Restaurant with Group Texting

According to a study published by the Ohio State University, the restaurant business is a challenging industry. Close to 60 percent of restaurants fail in the first year. To help increase your chances of success in this competitive industry, it is important to develop a comprehensive marketing plan targeted towards your customers. One popular means of reaching more customers is developing a group texting program for your business. Mass text messages have an open rate that is close to 100 percent, and offer redemptions are higher via mobile than any other channel.


You can grow your restaurant business with text message marketing.

To take advantage of this lucrative marketing opportunity, you need to do more than just send out random text messages. With a smart plan, you can capitalize on the benefits of the medium and attract more patrons to succeed in the restaurant business.

Advertise Seasonal Menus

Many restaurants take advantage of seasonal fruits and vegetables to create specials and menus which are only available during the summer months. If you offer seasonal menus, then you can use group texting to inform your customer base about your specials. This may help to inspire those who may not have been to your restaurant in awhile to come back to try something new.

Exclusive, Personalized Offers

Another approach to consider with your text messaging campaigns is creating exclusive and personalized offers. With today’s advanced technology, you can develop tailor-made offers for your frequent customers. This can include sending out special birthday messages, using location targeting to connect with loyal patrons in a specific geographic area, or sharing offers on their favorite dishes.


Use customer data to create special birthday offers for your loyal patrons.

When you send out offers via text message, they should always be unique to the medium. The same offers should not be sent to your email list, shared on social media, or posted on your website. In order to make the most of your mobile marketing campaigns, customers should feel as though they are gaining access to something special and unique.

Targeted Specials

Texting is a fast-paced way to connect with potential customers. According to a study by Mobile Squared, over 90 percent of people open texts within three minutes. This makes mobile an ideal channel for distributing special deals for specific times, such as a lunch special or happy hour event.


Send a text message with lunch offers a couple hours before lunch for the best outcome.

You should always send out your text messages within a few hours of the actual time, which is enough time for customers to plan to take advantage of the deal and keep it fresh in their minds. According to Next Restaurants, engaging customers while they are hungry is a great way to avoid being seen as a bother with your marketing messages.

Delivery Options

Customers love convenience, so one way to attract their attention is to offer the option to text orders for delivery or take-out. This is especially attractive for those who have a short lunch time and want to avoid lines, and may not have the time to stop in to pick up their order or wait around for it to be prepared. You may also want to send a reminder close to lunch about your text ordering options to remind customers of this helpful feature.


Offer text ordering and delivery to attract customers with short lunch breaks.

Updates About Special Events and Musical Guests

For restaurants that host special events or musical guests, group texting is an effective way to remind people about your upcoming schedule.


A text message can remind your customers about your live music schedule.

If you are already using email to reach your customers, you may have sent out a message with a schedule of special events for the month. The trouble is that if you’re relying solely on a monthly email message to get the word out about special events, people may forget what’s happening at your restaurant every week. A simple text message outlining the weekly schedule may motivate more people to come. You can also use text messages to remind people about reservations to avoid having empty tables.

With the right timing and frequency, text messaging is an effective way to attract customers to your restaurant and ensure that you remain in the black. By thinking of creative messages that go beyond a simple offer, you can further engage customers and motivate them to choose your business over your competitors. Learn more about text message marketing by reading this helpful Group Texting blog post!

Written by MarketingTeam

June 15th, 2015 at 8:00 pm

What’s the Scoop with the 160-character Limit?

Text message marketing can be an effective tool for engaging customers and sharing information, tips, and special offers. However, it comes with a limitation: 160 characters. This limit corresponds with the amount of text that can be included in a single message through most carriers and cell phones, including smartphones. As technology has improved, the character limit has remained, making many people wonder about its origins.

Character Limitation: A History

Text messaging has been around since the 1980s, although it became more popular as a form of communication in the late 1990s and early 2000s. One of the founders of text messaging, Friedhlem Hillebrand, came up with the magic number when he was playing with a typewriter and discovered that one line of text had approximately 160 characters, according to an article in the LA Times.


The typewriter influenced the character limitation of text messages.

At the time, basic mobile technology limited the amount of data that could be transmitted and received. When Hillebrand and others were looking for the standardized amount of text that could be transmitted and displayed, he found himself returning to this number. He believed 160 characters would allow enough room to convey a message while remaining small enough to transmit.

Why Has it Not Increased?

A limitation of 160 characters seems reasonable when taking into account early mobile technology of the 1980s and 1990s, but with today’s high-tech smartphones and increasing ability to send large amounts of data, it seems as though this number could increase. However, most wireless carriers still limit the amount of data in one message to 160 characters. The reason comes down to infrastructure.


Cell phone towers are still set up to only send a certain amount of data per text.

Most carriers still use a special channel that was specially made to transmit SMS messages. The infrastructure for wireless telecommunications, including the network of towers that send and receive the calls and messages, still has system hardware restrictions which impose limits to the size of SMS messages. Even phones that look as through they have sent and received longer messages have most likely had them broken down to smaller messages for the actual transmission, according to WiseGeek.

Why Is it Important to Remain Within the Limit?

Even with the changes in technology, you still need to respect the character limit when sending out messages to your customers. Although a significant number of wireless carriers now offer unlimited text messages per billing cycle, some customers may still have a limit on the number of messages they receive. You could end up costing your customers money by sending them messages with more than 160 characters.


Don’t be tempted to go over the 160 character limit.

Another reason to be conscious of the limit is that most marketing messages are 160 characters or less. This means that when your customers receive your text, if it is longer than 160 characters it may be broken down across multiple messages. Although some phones automatically self-correct this issue, multiple messages could lead to confusion and misunderstanding among some of your mobile subscribers.

Tips for Sending Short and Concise Messages

Although 160 characters seem like too little space to convey your message, it is adequate to share information. Some people overcome the limitations with special abbreviations and slang, but as a business, it’s good practice to avoid this type of speech. It can make your company seem unprofessional and may confuse some users.


Avoid text speak and abbreviations as a way to shorten your message.

Instead, you should stick to sending basic information in your text messages. If you want to share more information with your customers, consider sending a link to your website along with the message. It’s also important to remember to include your company name or signature when determining the length of a text.

Although the 160 character limit was initially identified due to technology and infrastructure limitations, it still remains intact today despite mobile technology advancing in leaps and bounds. Therefore, you need to keep this number in mind anytime you create a text message campaign for your business. If you are ready to get started with SMS marketing, try Group Texting for free today!

Written by MarketingTeam

June 10th, 2015 at 8:00 pm

4 Things You Should Know Before You Launch Your First Text Message Marketing Campaign

Text message marketing campaigns can help extend your business’ reach and increase your sales, whether you own a brick and mortar store, a salon, a restaurant, a club, or a nonprofit organization. They not only work well as a communication tool on their own; they can also complement other marketing channels for a comprehensive campaign. There are certain things you should know before launching your first mass texting effort to not only ensure you get a high rate of return, but also remain compliant with federal and state regulations.

State and Federal Regulations

The Federal Communications Commission (FCC) is the main federal body governing the use of text messages for marketing purposes. There are two laws that outline practices for mass texting: the Telephone Consumer Protection Act (TCPA) and the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act. Basically, these rules mean that you cannot send a text to anyone unless you have written permission from them, there must be a way to opt-out of messages, and any message you distribute must be identified as an advertisement. You are also required to disclose how frequently you plan to send out text messages, potential carrier costs and fees, and other pertinent campaign information.


Before starting any campaign, be sure you fully understand the relevant laws.

In addition to adhering to the FCC’s guidelines, you also have to follow the guidelines set forth by the CTIA and the Mobile Marketing Association, which govern the mobile industry as well. Your state and local government may also have certain laws in place regarding commercial text messages. To avoid fines, lawsuits, and other potential action against your business, be sure that you understand the regulations before you launch your first campaign.

How Opting-in and Opting-out Works

Consent is one of the most important aspects of the FCC guidelines, and you should be fully aware of how opting-in and opting-out works before you begin your campaign. There are several ways that your customers can opt in to your mobile program. For example, they can text a keyword to a short code or number, or they can sign up on your website or at your store or business. Whatever approach you decide to take regarding opt-ins, you must receive written rather than verbal permission from your customers before you send them a text message.


You need more than just a thumbs up to prove you have permission to text.

When customers opt in, they should be given all the pertinent information related to your text marketing campaign. This includes information related to the frequency of your messages, whether or not an auto dialer is involved, whether or not their information is shared with third parties, and whether or not message and data rates apply. Most businesses choose to add this information to their website. You can include a link to your terms and conditions in the reply text after a mobile subscriber opts-in.

It’s also important to make it easy for your clients to opt-out of receiving messages. The simplest way is to allow customers to text the keyword STOP in order to discontinue messages. Most importantly, if someone opts out of your campaign, you have to honor that opt-out by making sure they no longer receive texts. If the opt-out is not instantaneous, then you need to inform your customers about the length of time it will take.

Your Goals

Once you are fully aware of how to remain in compliance with your mass texting efforts, it is time to start developing your marketing plan and deciding on the type of messages you will send. To do this, it helps to know your goals. Perhaps you are interested in increasing sales, raising membership levels, getting more people to visit your club or restaurant, or boosting awareness about your company or organization.


Before starting, think about what your target and goals are.

The more precise your goals, the better your chances of creating a successful campaign. You can have short term and long-term goals in mind as well. According to Convince and Covert, one way to develop goals for your text message efforts is to look at your current business goals and find ways that your mobile marketing strategy can help achieve them.

Your Intended Audience

The other important thing you should know before launching your first text message marketing campaign is your intended audience. Your messages need to be written for your customers, not your peers. The more knowledge you have of the likes, dislikes, and behavior patterns of your typical customers, the better you can target your campaign to appeal to this audience.

The more time you spend preparing for your first text message marketing effort, the stronger your foundation will be. Better preparation helps minimize potential risks for your business while maximizing potential returns from your marketing campaign. When you are ready to start using text messages to connect with your customers, try Group Texting for free!

Written by MarketingTeam

June 7th, 2015 at 8:00 pm

How to Increase Redemptions on Your Mobile Offers

Sending out relevant offers and discounts to your mobile audience via text message is an effective way to grab their attention. This is true whether your business sells products, provides services, or if you are looking to increase membership at your club or organization. According to Mobile Commerce Daily, a recent study found that approximately 75.3 percent of mobile shoppers have redeemed a coupon on their mobile device. Although this includes more than just text messages, it shows the potential for attracting more customers or clients by sending out offers via text.

To fully capitalize on the possibilities offered by text message marketing, it is important to create the right offers. There are a number of simple actions you can take to increase your offer redemption rates.

Review What Worked — and What Didn’t

The old standby, “If it ain’t broke, don’t fix it,” can apply to redemptions of mobile offers. If you have previously created successful offers with high redemption rates, then you should stick with the same basic formula. Reviewing your past text message campaigns can help you recognize what appeals most to your customer base, and what does not. Your campaign data will illustrate what has worked and what hasn’t in the past.


Your data will tell you what works, and what doesn’t.

Once you have an idea of what inspires your customers to act, you can build other text message campaigns based on similar ideas – and avoid creating messages similar to those that have failed. However, it’s important to remember that variety is also important, so use your previous successes as a foundation to create new messages, rather than just sending out the same exact messages over and over.

Discover the Best Time

Message timing also influences offer redemption rates. If you send out an offer too early or too late, then some people may miss out on the deal, or forget to redeem it. Therefore, you want to time your text messages in a way that will inspire your customers to act. For example, if you are sending out a lunch coupon for your restaurant or café, then you should distribute your message mid-morning before people have made plans for lunch that day. If you are distributing coupons for shopping via text message, you should do so on a day and time where most people will be ready to take action.

It is also important to respect that text messages, unlike email, often arrive with an audible alert. Therefore, you should not send out your messages early in the morning or late at night. The last thing you’d want to do is frustrate your customers by waking them up. It’s also good practice to avoid sending messages during popular commute hours, as they may not be seen immediately by recipients.

Limited Time Offers


Send out deals that quickly expire to prompt quick redemption.

People enjoy coupons, but offers have to be memorable, otherwise they may look at them and then forget to use them. Adding a short time table to your offers helps motivate people to take action within a specific window of time. Your customers will not want to miss out on an exciting limited time deal from your business, so they will be less likely to put it on the back burner and forget about your offer.

Offer Unique and Creative Discounts

You do not want to offer the same discounts every week, nor should you distribute the same deals to your email subscriber list as to your mobile subscriber list. If all your deals are the same across every channel, your audience may quickly become bored by your marketing messages. Potential customers will not feel as motivated to take action because they can always wait until the next message with the same coupon arrives.

In addition to offering unique deals, you can also get creative with your marketing messages. Instead of always sending a 20 percent off coupon, you might offer a free product to customers that spend a certain amount on their next purchase from your business. There are also a number of ways to increase customer engagement with your text marketing campaigns.


You can offer unique discounts via text message related to popular holidays.

For example, if you have a restaurant or club, you might send a text message offer with an exclusive discount on a new menu item or special seasonal beverage. Alternatively, you can have your clients answer a trivia question correctly to redeem a special coupon.

Choose Words Carefully

When you send out an offer via text, you have a 160-character limit to get your message across. Therefore, the wording you choose really counts. It’s good practice to use active words that encourage customers to act now, or compelling terms like ‘free’ or ‘limited time.’


Free is a powerful marketing word.

According to Street Fight Magazine, ‘free’ is one of the words that continually prompts people to read an offer. In addition to using compelling language in your marketing text messages, you should also never leave out any pertinent information about the deal, such as a minimum purchase amount, deadline, or any special limitations.

By taking the time to craft compelling messages, you can build a text marketing campaign that will inspire people to take action and redeem your offers, rather than just dismissing or forgetting about them. Following these basic guidelines and reviewing your past campaign data can help you create stronger campaigns. If you want to learn more about building an effective text message marketing campaign, read this helpful Group Texting blog post.

Written by MarketingTeam

June 2nd, 2015 at 8:00 pm

Is Your Business Sending Too Many Texts: Here’s How to Tell

Text message marketing can help boost your business’ bottom line. It can be used to engage with customers, keep them up to date on your latest products, and provide special offers and rewards. However, like any marketing effort, you run the risk of alienating customers if you overwhelm them with messages. Finding the perfect balance of the number of messages to send your customers can be difficult, but there are some signals to watch out for that can help you recognize if you’re sending too many texts.


You can send too many text messages, which could lead to losing customers.

Although there is data based on market research that provides an estimate of the best practices, each situation is unique. In order to determine when you have reached the perfect number of text messages per week, you should monitor your metrics.

Spike in Opt-Outs

The customers who receive text messages from your business have signed up for your mobile program. Therefore, they are already primed for your marketing messages. However, you can easily turn these hot leads into cold ones by sending too many texts. When customers get tired or annoyed by your messages, they will choose to opt out of the campaign. You will always have a certain number of opt outs, no matter how perfect your text marketing effort. According to Cellit’s Retail Mobile Marketing Benchmark Report, the average rate was about 3.7 percent.


Spikes in your data are key clues to the success of your campaign strategy.

If you see a huge spike in the number of opt outs, then you have a strong indicator that something went wrong. If you have recently increased the number of text you have sent out, then you will know that you have reached your limit and need to scale back.

Fewer Offer Redemptions

Another metric to monitor is redemption rates of the offers and rewards you’ve distributed. If you find that fewer people have redeemed the offers, then there is a chance you have sent out too many texts. If you’re constantly sharing offers, then your mobile audience will not feel as though they need to redeem them right away, which could lead to a drop in sales. Additionally, they may start ignoring what you send out, including text updates with other information beyond just discounts.

Complaints from Your Customers

An easy way to recognize that you have sent out too many text messages is direct complaints from your customers. Some customers may complain even if you hardly ever send texts, so it is not about individual complaints. Instead, you should look to see if there is a pattern in the complaints you receive and respond accordingly.


A significant increase in customer complaints means you are doing something wrong.

The Best Number of Texts to Send

Although every situation will be slightly different, the latest market research data shows that the best number of texts to send to your clients is 1-2 per week. BlueHornet has surveyed more than 1,000 customers for the past three years about different forms of marketing, including text message marketing. Based on the data from the survey, a vast majority (89.3 percent) of customers believe that one to two per week is the right amount. This provides enough engagement with the customers without exhausting or annoying them.


Typically, 1-2 texts a week is the ideal number.

Although studies have shown that 1-2 per week is the ideal number of texts, this number may not necessarily work for your business. Analyzing your campaign data can help you determine the best practices for your company. If you notice any negative activity, then you know that you are sending too many texts and need to alter your strategy.

Learn more about mobile marketing strategies and how to build a more effective campaign from this GroupTexting blog post.

Written by MarketingTeam

May 28th, 2015 at 8:00 pm

Respect and Text Marketing: What’s the Connection?

“The customer is always right” is a well-known mantra used across industries as a way of demonstrating the importance of treating customers with respect. Any time you start a new marketing campaign, respect has to be considered in the planning process to ensure that you do not unintentionally chase away customers.

Mass SMS campaigns can help entice your customer base to patronize your establishment while also building brand loyalty and extending your reach. However, you also run the risk of alienating customers if you choose not to abide by text marketing best practices. By following some simple rules, you can ensure that you do not unintentionally frustrate your customers with your text messaging efforts.

Customer Retention

Although brand loyalty exists, many customers today can be very finicky. To ensure customer retention, you have to go the extra mile by demonstrating that you not only care, but you also respect them.


Keep your customers happy by demonstrating you care and respect them.

When it comes to text messages, using them commercially is still a relatively new practice, and you run the risk of sending unwanted texts, also known as spam. Unlike with email, receiving spam texts can hurt customers because many carriers still charge for sending or receiving texts, including those that come from commercial sources. Therefore, it’s important to ensure that everyone you are distributing text messages to has opted in to receive these communications from your business. Respect your mobile audience to ensure you retain your customers, not chase them away.

Text Marketing Etiquette and Federal Guidelines

When you start a text messaging campaign, you need to abide by federal and state guidelines regarding commercial SMS messages. To reduce the frequency of spam messages, the FCC has passed certain rules under the Telephone Consumer Protection Act (TCPA) and the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act. The guidelines are fairly simple. You have to clearly identify the messages as advertisement or solicitation, offer an opt-out, and you must have the consent of the user before sending them texts. State regulations regarding commercial text messages vary, so it is important to know the rules before you start.

Beyond these federal regulations, you are also expected to respect the customer by adhering to certain etiquette surrounding the timing and frequency of the texts.

Customer Privacy and Preferences

Customer privacy should be a top priority for your business, especially with regards to text message marketing. You have to ensure that you safeguard the information in your own database from any hackers or other fraudulent use.


You must keep your data safe and secure from any hackers.

You also have to set up the opt-in to your account in a way that protects the user data. In order to increase opt-ins for your mobile program, you may want to let customers know upfront that you will never share their personal information with a third party. This helps build trust. It is also important to respect any opt-out that your customers may wish to do. Not only do you have to do it by law, but you also will have a better relationship with your customers if you make it easy to opt out.

Timing

Text messages cause a larger disruption than email, often involving a ring tone to alert the person that he or she has received a message. Although this works in your favor by increasing your open rates, it also means you have to be more respectful of the timing. You want to be sure that you only send your mass SMS messages during the business day, avoiding early in the morning or late at night. Be sure to remember to compensate for different time zones when necessary.


Watch what time you send texts, especially to other time zones.

Additionally, you want to provide your customers with enough lead-in time to be able to redeem any offers or promotions. If you want to share a flash sale or other specifically timed offers, be sure to give your clients some notice. For example, if you are a restaurant and want to offer a lunch special for that day only, send it to your mobile customers around 10AM so they have time to make their lunch plans.

Frequency

In addition to timing, you also have to respect how many texts you send to customers each week or month. You should be open and honest about how many texts you plan to send, as well as for what purpose. The ideal number of texts to send per week is around 1 to 2. If you declare in the terms and conditions how many texts you plan to send, be sure to adhere to that amount. In 2012, the Pittsburgh Penguins were sued for sending too many texts. This is an extreme example of what happens when you do not respect the contract, whether legally binding or just based on etiquette, between you and your customers. The most common response is your customer opting-out and choosing not to frequent your establishment.

Respect and text marketing have a close relationship. In order to gain the most from the numerous benefits of this highly lucrative marketing campaign, you have to develop your plan on the foundation of respecting your customer base.

See how mass SMS can help your business; try GroupTexting for free today!

Written by MarketingTeam

May 26th, 2015 at 8:00 pm

6 Killer Stats that Prove Text Marketing is Worth the Investment


Text marketing is becoming the go-to platform for businesses in all industries to market to their target audiences.

Mobile device usage has increased dramatically over the past few years. Gone are the days when these tools were used strictly to make a phone call. These days, mobile phones are taking the marketing world by storm in the form text message marketing, which is showing zero signs of slowing down any time soon.

If you haven’t added SMS marketing to your advertising protocol, here are 6 mind-blowing stats about mobile marketing that will convince you to jump on the bandwagon.

1. Ownership of Mobile Phones

As of 2014, it was estimated that 97 percent of the entire global population owns a mobile phone. That’s a whopping 6.8 billion people across the world using their mobile device at any given time.

On a more local level, 90 percent of American adults own a cell phone, and 42 percent own a tablet. These astounding numbers have skyrocketed over the last decade alone, which just goes to show how rapidly mobile technology is evolving. With these kinds of numbers, it only makes sense to use mobile marketing as part of your overall advertising strategy.

2. Sky High Open Rates

There’s no comparison between the open rates for text messages versus emails – the difference is absolutely astounding. While only 22 percent of people open and read emails that are sent to them, a whopping 98 percent of all text messages are opened. When businesses first started using email marketing to reach customers, the channel was hugely successful. But as spammers increasingly inundate consumers’ inboxes, more and more people are simply choosing to ignore these emails, as they’re often not seen as legitimate.

Texts, on the other hand, are viewed as more relevant and are quicker to open and read. With so many people owning and using mobile phones, text messages are always at their fingertips.

3. Faster Response Times

Even if consumers open their emails, they’re not necessarily reading or responding to them quickly. While it takes an average of 90 minutes for consumers to reply to emails, the response time for texts is a mere 90 seconds. Most people carry their phones with them, and are more likely to see a text come through versus an email. Consumers can quickly and easily respond to text messages while on the go.

4. Mobile Offers Trump Print Offers

It’s estimated that consumers are 10 times more likely to redeem a mobile offer than a print offer. Considering how much it costs for paper and printing, as well as the distribution of such print offers, SMS promotions make more sense from a financial perspective.


These numbers provide hard proof of the power behind SMS marketing.

5. Text Message Communications Are A More Effective Way to Engage Customers

A huge part of SMS message marketing is getting your customers to engage with your business as frequently as possible. A study found that SMS marketing efforts created by retailers across the country produced engagement rates that were eight times higher than campaigns which relied solely on email marketing to encourage customers to take action. SMS marketing holds a wealth of potential for business owners.

6. The Power of Loyalty Program Invites via SMS Marketing

There’s no denying the power of loyalty programs in retention marketing. A loyalty program encourages repeat business from customers who’ve already tested the waters with your company, without you having to spend all your time and money trying to attract new clients if the old ones disappear. But not everyone is open to joining a loyalty program, especially if it’s not presented to customers in a way that will compel them to want to sign up.

People are more apt to participate in an SMS loyalty program than one offered through any other platform. Consider this fact: 57 percent of consumers would be interested in signing up to an SMS loyalty program, and over 90 percent of people who sign up believe they gain value from them.

Group Texting – Making Text Message Marketing Easy

Group Texting is an SMS marketing service that can help you launch your text message marketing campaign quickly and easily. With our innovative use of long codes, you can avoid lengthy short code approvals and set-up fees. Any business in any industry can benefit from SMS marketing from Group Texting. Whether you run a bar, restaurant, pet food store, radio station, or even a church, SMS marketing works!

Start your free trial with Group Texting today. There’s no obligation to enroll, and no credit card required!

Written by MarketingTeam

May 24th, 2015 at 8:00 pm

5 Common Misconceptions about Mass Texting


Text message marketing is an affordable and convenient way to reach the masses.

Text message marketing is one of the most effective, affordable ways to connect with a large audience. Yet plenty of businesses are reluctant to get started with text message marketing simply because they are misinformed about the benefits that it could bring to their organizations.

Here are a few common misconceptions about mass marketing, and truth behind them.

Misconception #1: Only Younger Millennials and Teens Text

There’s no denying the incredible popularity of texting among younger consumers, but this practice isn’t just reserved for early twenty-somethings, teens and tweens. Last year, mobile phone users between the ages of 18 and 24 sent an average of 2,022 texts a month, and received 1,831; those between the ages of 35 and 44 sent 830 texts and received 726. It’s not just the 18-and-under group that’s communicating via text.

In fact, baby boomers are also using text messages to communicate more frequently. Consider these numbers: people between the ages of 55 and 64 send and receive 80 texts a month on average, while those over the age of 65 send and receive 32 texts per month on average. Text messaging is highly convenient for every user, no matter the age.

Misconception #2: Text Message Marketing Campaigns Are Too Difficult to Create

Many business owners are under the impression that setting up a text message marketing campaign is complicated and time-consuming. In fact, this couldn’t be further from the truth. Sure, it’ll take some time and effort, just like every other marketing campaign. But SMS marketing is nowhere near as challenging as some believe it to be. Set up can be really quick if you partner with the right service.

For instance, at Group Texting, long codes are used to drastically cut down on the time it takes to launch a campaign. Using long codes eliminates the hassle of waiting around for short code approvals, a process which could take months. Instead, businesses are able to get started with their campaigns in a matter of hours.

Misconception #3: Mass Texting is Expensive

Another common myth about mass texting is that this type of marketing effort is too expensive. On the contrary, text message marketing is among the most affordable options available to businesses. At Group Texting, it’s free to set up.


Mass text messages are easy to set up, and affordable to distribute.

It only costs pennies per text. Whether you choose a pay-as-you-go plan, or a monthly plan, either option is well within just about any business’ budget.

Misconception #4: Text Marketing is Too ‘Spammy’

Many people automatically assume that the email spams they’ve been subject to automatically spill over into the text messaging realm. In fact, text messaging is a zero-spam platform. Today’s legislation protects users from spam through texts, and both carriers and watch groups in the industry closely regulate text messages.

Users have to make a conscious decision to opt-in to text message campaigns, and by doing so, they are explicitly giving consent to receive messages. Without this type of consent, businesses cannot send text messages. Not only that, but users can also opt out at any time if they so choose. With so much power given to the recipient, spam has no place in the world of text message marketing.

Misconception #5: Text Marketing is Just a Fad

According to Pew Internet Research, 64% of adults in the US own a smartphone, and nearly one quarter of the population across the globe owns a smartphone. These numbers are expected to reach 2.16 billion by 2016. With astounding numbers like these, there’s no denying that SMS marketing is not going anywhere.

The convenience and ease of use of texting is undeniable, making this form of communication anything but a trend. Considering the fact that text messages have a higher open rate, higher response rate, and more conversions than e-mail, text message marketing is definitely here to stay.

Give Mass Texting a Shot For Free With Group Texting

Group Texting just makes sense for your business. We can help you get your text message marketing campaign up and running in no time. There’s no obligation, and no catches. It’s free and fast to set up, and gives you the freedom to choose whatever type of package fits your business’s specific needs.

Try Group Texting for free today. You could be sending out your first text in a matter of minutes!

Written by MarketingTeam

May 21st, 2015 at 8:00 pm

Can Your SMS Texting Service Do This?


Group Texting allows you to send messages to multiple groups at once directly from your mobile phone.

Text messaging is quickly and dramatically transforming the face of customer service across all sorts of industries, and can significantly improve yours too. It’s a win-win scenario: your customers get the gift of time and convenience, and you get the benefit of major cost savings and ease of use.

The decision to use text messaging to improve your business communications is a no-brainer, but which SMS texting service should you choose?

The answer to this question is simple. Group Texting stands above the competition as the leader in the mobile communications industry. Here are just a handful of reasons why you should partner up with Group Texting as your SMS service provider.

Competitive Pricing

Our prices are competitive. There’s no doubt about it. With our Pay & Go package, you pay 5 cents per outgoing message, with free incoming messages, one free keyword, and no monthly fees. This package allows you to buy only the number of credits you really need. Buy message credits in bulk, and we’ll offer up to a 15 percent discount.

Our monthly pricing plans include discounted credits and additional free keywords. For as little as 4.5 cents per outgoing message and as many as 4 free keywords per month, you can tap into the most affordable text messaging platform out there!

Unlike other text messaging providers, we don’t charge any setup fees. Ever. We’re not in the business of advertising rock bottom prices for our services, and then unpleasantly surprising our valued clients with unexpected setup fees that just happen to be in the fine print. We don’t work that way.

Not only that, but there are never any cancellation fees charged. If you need to cancel your SMS texting service at any time, you can do so without any penalties. We don’t enforce contracts upon any of our clients, so there’s never any obligations on your part.

We also like to reward our customers with further savings when they stick with us for an extended period of time. We appreciate your loyalty, and as such, we offer a 20 percent discount on all of our plans when you pre-pay for a full year. Even if you’re enrolled in our Pay & Go package, you can still get discounts – the more credits you buy, the more you save!

Comprehensive Customer Support

You can get the cheapest packages, but these savings mean very little if the customer service from the company you’re partnering with is sub par. When you enroll with a text messaging service, you should expect a highly supportive and knowledgeable customer service team to be available to you when you need them. A customer service department that makes it nearly impossible to get in touch with a live person is unacceptable for your business.


Group Texting makes use of long codes that appear as phone numbers, making customers feel more secure using them.

This is an issue you’ll never encounter at Group Texting. Instead, we offer a support system that includes friendly, polite, knowledgeable, and helpful staff who are always happy to answer your questions or troubleshoot with you. We offer a variety of ways to get in touch with us, including telephone, email, live chat, and even Twitter. Once you send a ticket over to us, we monitor it around the clock to ensure that it’s handled in a timely manner.

Innovative Features

Our group texting platforms include cutting-edge features that not only make our text messaging service easy to use, but also highly effective for communicating with your target audience. Whether your goal is to optimize communication between yourself and your organization’s team or boost your business’ revenue through affordable and effective text message marketing, we’ve got the features to make it happen.

With our service, you can customize your bulk text messages with the names of everyone on your subscription list, send out automated replies, gather new subscribers and contacts, organize text blasts, and update your keywords as often as you want.

Your text messages can be scheduled to be sent out immediately, or at some point in the future so that the perfect timing works to your advantage. You can pick and choose which customers will receive your messages. There are so many ways to tweak your SMS texting service to make it work best for your needs. At Group Texting, we make this as simple as possible.

Easy Campaign Setup

With Group Texting, you’ll quickly discover how powerful SMS text messaging campaign can be. The messages are short and sweet, making it quick and easy for recipients to digest them.

At Group Texting, there are no delays with launching a campaign. Some companies require that you set up a short code. Short code campaigns can take weeks or even months for carrier approval. Instead, our use of long codes allows you to set up and get started within a few short minutes.

Join Thousands of Clients Who’ve Trusted Group Texting

Setting up your campaign is fast and easy. All you need to do is provide some basic information, and test the waters with us for free. Our services are safe and reliable – you never have to worry about your sensitive information being shared. We back up your data regularly to ensure it remains secure and confidential.

If you like what you see after a free trial, you can choose any one of our affordable packages to suit your needs and your budget.

There’s no risk, no obligation, and no cost to try out our text messaging service. Try Group Texting for free today!

Written by MarketingTeam

May 18th, 2015 at 8:00 pm

3 Reasons to Add Bulk Text Messaging to Your Emergency Notification System


Use bulk SMS messaging alerts to quickly convey messages in order to improve safety.

Imagine finding out that there’s a sexual predator roaming your child’s high school campus, but notification about this danger didn’t fully circulate until hours or even days later? Now picture the same scenario, but this time, a wave of text alerts are sent out within seconds of the predator being discovered.

The second version of the story can keep a lot of people out of danger by keeping them informed, and giving them a chance to act before it’s too late.

That’s the power of bulk text messaging. What used to be shared through email blasts and print communications has become much faster, more effective, and affordable via text messaging. These short, to-the-point messages can be sent and received in a matter of minutes. There’s no doubt about it: bulk texts are the fastest way to send an alert to a large group of people.

Whether you run an office building, retail outlet, or school, setting up a bulk text messaging system can prove to be a priceless tool in an emergency situation. Here are just a few benefits of adding this type of emergency notification protocol to your organization’s communication system.

1. Send Out Immediate Alerts

Nothing warrants a speedy message more than an emergency situation. Whether there’s a fire in an office, a burglary in a retail store, or a suspicious person trying to make his way into a school, having the ability to send out an emergency text to the right parties can literally mean the difference between life and death. It really can be that serious.

Parents, students, faculty, personnel and authorities have a lot more time to come up with a fast, well-thought out plan of action if they are quickly informed of a threat via text message. While mass text messaging can be a life-saver in dangerous situations, this approach can also be used to communicate something as simple as a school or office closure, or delayed opening due to bad weather. Even when no electricity is available, fully-charged mobile phones can continuously receive an influx of emergency alerts.

2. Allow Text Recipients to Respond Quickly to Protect Themselves

No matter what the emergency scenario, bulk text messaging can allow citizens, students, and personnel to be much more well-informed via a solitary SMS emergency alert. There are many circumstances where this would be invaluable.


Texts are the fastest way to circulate an emergency notification.

What if there was a fire on the fifth floor in an office building, but personnel on other floors don’t find out about it until it was too late? What if there is a terrorist attack taking place at one end of an educational facility, but students and faculty on the other end of the institution had no idea it was happening?

By sending out a mass emergency alert about these hazards, people have a lot more time to act and remove themselves from a potentially fatal situation. That’s the power of bulk text messaging.

3. Communicate Quickly and Clearly With Family Members

Schools in particular can benefit from SMS messaging services. One message can be sent out to all parents and family members of students quickly and easily, and an increasing number of schools are taking notice. Many have already started using bulk SMS messaging as the solution of choice to effectively manage with mass communication with all relevant parties.

By using this type of innovative platform, school administrators can communicate with students, parents, and personnel in an instant. With the click of a button, dozens and even hundreds of people can receive the emergency text notification.

Even something as simple as last minute scheduling changes or event cancellations can be more effectively and quickly conveyed through a mass text message distribution. Parents can keep close tabs on the school event schedule, while having the peace of mind knowing that they’re only a text away from being instantly notified of any emergency.

Group Texting – Mobile Messaging Made Easy

Emergency text messages can save lives. By incorporating a bulk text message system into your organization’s communication protocol, you’re showing everyone out there that you care, and that your place of business is a responsible one.

At Group Texting, we take bulk text messaging for emergency situations very seriously, and as such, we’ve perfected our system. If you’re ready to add mass SMS messaging to your emergency notification system, trust Group Texting to tackle it for you. Try it for free today!

Written by MarketingTeam

May 14th, 2015 at 8:00 pm