Text message marketing can help you attract more customers.
Are you a small business owner that’s looking for effective ways to compete with large retailers? If the answer is yes, you should consider exploring text message marketing for your business. Large retailers have been using texts to reach their customers for many years. Text message campaigns are easy to create, inexpensive, and effective. Adding text messaging to your marketing toolkit can help you level the playing field for your small business. Here are four reasons why your small business should consider using text message marketing to reach your customers.
Your Customers are Mobile
Mobile usage has increased considerably over the past decade. Recent data estimates that over 91 percent of adults in the United States now own a mobile phone. Two-thirds of US-based mobile owners have smartphones. Since cell phones started making their way into the mainstream market, mobile has exploded. The past two decades have proven that mobile isn’t just a passing trend, it’s a technology that’s here to stay and your customers are using it.
Text Messages are Inexpensive
As compared with other forms of advertising, text message marketing is inexpensive. While cost may vary based on which mobile communications company you choose to work with to distribute your messages, many businesses allow you to send text messages for just a few cents. This is helpful for small businesses that don’t have a large marketing budget. Whether you are interested in reducing your overall marketing spend by moving away from print advertising, or you simply want an inexpensive yet effective form of advertising, text marketing is an approach worth considering.
Texts are Delivered Immediately
Have you ever done a direct mail marketing campaign for your small business? If so, you know that preparation can be time consuming. The process typically involves pulling together your mailing lists, creating printed materials, stuffing envelopes, purchasing and adding postage, and spending time at your local post office. Delivery times vary based on your customers’ geographic locations. This simply isn’t true with a text message marketing campaign. The process is easy and fast. You connect with a mobile communications provider, upload your subscriber lists, and you can send texts in a matter of minutes. They’re delivered instantly to your target audience.
Your Message will be heard
If you create a text marketing campaign to reach your customers, chances are that your message will be heard. That’s because open rates for texts are close to 100 percent. For comparison’s sake, recent data from email marketing company MailChimp estimates that email open rates hover around 22 percent, varying slightly depending on industry. Your small business marketing messages will reach a larger portion of your customers if you choose to use mobile as your means of delivery.
Text messaging is an inexpensive way for small businesses to engage with their customers.
Text message marketing can help your small business compete with larger retailers. There are a number of reasons to consider this approach to advertising for your business. Your customers are mobile, it’s inexpensive to create a text campaign, messages are delivered immediately, and open rates are impressively high. If you are interested in exploring how your small business can use text message marketing, try Group Texting for free today!
Consider using a long code text message marketing campaign to engage with your customers.
Do you know the difference between short and long codes in text message marketing? Short codes are typically a random series of numbers, whereas long codes are set up like a traditional ten-digit phone number. Chances are you’ve probably seen short codes on direct mail advertisements in the past. An example of a text message campaign using short code is one that says, ‘Text 12345 to receive a special offer.’ While short codes may be easier to remember, long codes can be beneficial for businesses in a few different ways. Here are three reasons why long codes might make sense for your text message marketing efforts.
There are No Geographic Limitations
When a business develops a short code in a certain country, that code can only be used by mobile subscribers within that nation’s borders. Long codes, on the other hand, have no geographic limitations because they are simply ten-digit phone numbers. This is useful if you are trying to reach domestic as well as international customers with your text message marketing efforts. Long codes provide the flexibility you need to get your message across to a broader audience.
Long Code Campaigns Are Easier to Create
Do you like waiting months to get started with your text message marketing campaigns? Chances are the answer is no. Short codes can take several weeks to generate, resulting in long wait times for businesses that are eager to get started with their text marketing efforts. By comparison, long codes can be generated within a matter of minutes. You can simply partner with a reliable mobile communications provider, and they create a unique phone number for your campaign, and then you’re ready to get started. You can begin sending out your marketing messages the same day, rather than having to wait for a mobile company to generate a special code for your business, a process which could take months.
Customers are more likely to Trust and Respond to Long Codes
Would you be more inclined to send a text from your phone to a random series of digits, or an actual ten-digit number? If you think about it, you’d probably be more likely to communicate with a business using an actual phone number. There’s a certain trust factor that comes along with long code campaigns. Your mobile subscribers may be more likely to trust communications from your business if you are using a real ten-digit number as opposed to a random short code. This means they may be more likely to respond to your messages if you decide to go the long code route for message delivery and receipt.
Long codes help increase the trust factor among your customers.
There are several benefits to using long codes in your text message marketing efforts. Long code campaigns let you reach a broader audience, they are typically easier to create than short codes and require much less wait time, and your mobile subscribers may be more likely to respond to a long code campaign. If you are interested in using text message marketing for your business, try Group Texting for free today.
Understanding current laws about mobile marketing can help protect your business from legal threats.
Mobile technology changes quickly, and so do the regulations for businesses using it as a marketing tool. If your company relies on mass text messaging or another form of mobile marketing to connect with your customers, understanding the laws is critical. An accidental misinterpretation could prove to be quite expensive. A comprehensive understanding of the regulations related to mobile marketing can help you protect your company from any potential legal threats. Here are a few steps that you can take to ensure that you know your mobile marketing playing field.
Research on Your Own
Before you get started with your mass text messaging campaign, spend some time researching the laws on your own. A quick keyword search online can yield a wealth of information about recent regulations for business owners using mobile marketing to reach customers. If your business is US-based, government websites like the Federal Communications Commission and the Federal Trade Commission will have accurate, up-to-date information available about current regulations related to mass text messaging. Laws also vary by state, so it’s important to research your own state regulations ahead of launching your campaign. Learning more about the laws can help you avoid any potential issues.
Make Sure Your Mobile Subscribers Opt-In
One of the best ways to protect your business from potential legal threats is to make sure that your mobile subscribers opt-in to receive communications from your company. Everyone on your list should have shared their number with you directly, and before you begin distributing offers and marketing messages, it’s a good idea to have them opt-in again. Consider leading off your campaign with a simple text that says, “Type YES to receive communications.” When it comes to mass text messaging, taking a cautious approach and getting your customers to opt-in twice is a good way to keep your business sage and ensure that they’re truly interested in engaging with your business via mobile.
Partner with an Experienced Mobile Communications Firm
After you’ve spent some time learning about mobile marketing regulations on your own, consider partnering with an experienced mobile communications firm to learn more about what implications these laws may have for your business. A reliable mobile company will have a comprehensive understanding of current regulations because they are directly related to how they do business. As you are deciding who to partner with, take a look at what types of customer support different mobile companies offer. If you have any concerns or questions about current regulations around mobile communication, you should be able to easily address them with a customer service representative.
Researching current laws and regulations related to mobile marketing can help keep your business safe.
Understanding the laws about mobile marketing is in your business’ best interests. Knowing the regulations around mass text messaging can help you avoid any potential legal threats to your company. Consider researching laws on your own, make sure your mobile subscribers opt-in, and partner with an experienced mobile communications firm to ensure you are following regulations. If you are interested in teaming up with a knowledgeable mobile provide, try Group Texting for free today.
Many business owners are concerned about the security of their customers’ mobile data.
A data breach can spell disaster for a business. To that end, the safety of customers’ personal information is something that’s critically important to most business owners. For those who are working with a mobile communications provider to distribute messages to subscribers, the same rules apply. Business owners want to understand that their customers’ mobile data remains safe and confidential. If you are concerned about mobile security, partnering with the right communications provider can help put your mind at ease. Here are some of the most frequently asked questions that Group Texting answers about mass SMS security and privacy.
Can Your Business Use My Mobile Subscribers’ Data for Advertising Purposes?
Group Texting will not engage with your contacts for advertising, or any other purpose. Our business does not send messages to your customers for any reason. You are the only person that can choose to distribute messages to your audience using our platform.
Where Does Your Business Store Data?
Many business owners have questions about where our data is stored. Client data is stored in a large, highly secure data center. The center is monitored around the clock by staff members and video surveillance. The area has a secure perimeter, and the building where the data is housed is equipped with fireproof doors and a sophisticated fire surveillance system. Server data is also backed up regularly as an added measure of protection.
What Steps Do You Take to Ensure My Data is Safe?
We never share your account information with anyone. Your username and password remain private, and our employees cannot view your private account details. You are the only person that has access to this data, and you can choose whether or not you prefer to share it with others. For example, if you want someone on your marketing team to access your account in order to set up campaigns, you may share your username and password. All of your data is stored securely in our data center, which has various systems in place that help keep your information safe.
Will You Share My Contact List with Anyone Else?
We will never share your mobile subscriber data with any third parties. Our employees don’t have access to it, and it won’t be given to other companies or used for advertising purposes. Your contact list remains private at all times.
Do You Own My Data After It’s Uploaded Via Your Site?
Group Texting does not take ownership of your data after it’s uploaded to our servers. You retain full ownership of your mobile subscriber information. We don’t own it, and we don’t access it for any reason.
Working with a mobile communications company that takes security seriously can help put your mind at ease.
Many business owners have questions about privacy and data security when it comes to mobile marketing. If you’ve been hesitant to get started with mass SMS due to privacy concerns, there’s no need to worry as long as you partner with the right mobile communications company. Consider reaching out to a representative at Group Texting if you have any additional concerns about privacy. You can also refer to the FAQs section of our site for more information.
Exclusive text message offers make your customers feel important and valued.
It goes without saying that it’s hard to resist a good deal. Think about your own experiences as a customer, and how you’ve felt when you got a bargain on a popular product. Maybe you were out shopping for Black Friday and you were lucky enough to purchase an expensive item at a deep discount, or maybe you received a special 30 percent off coupon in the mail and used it to buy a product that was on clearance. Chances are you felt wonderful about your purchase. This is one of the reasons why crafting a special offer for your customers with your next text message campaign is so effective. Here are three reasons why exclusive text message offers work so well.
Your Customers Are More Likely to Opt-In
One of the biggest benefits of creating an exclusive offer campaign is that recipients are more likely to opt-in to receive ongoing communications from your business. Many people will be curious about what kind of special offers your company shares with its mobile subscribers, leading to increased participation in your marketing campaign. Framing something as an exclusive or VIP offer can also make potential customers feel as though their business is truly important to you. After all, you are sending them something special in exchange for their patronage. Higher opt-in rates and a larger mobile subscriber list are important for both your current and future text message marketing efforts.
Exclusive Offers Can Mean More Sales
We’ve already established that people love the feeling that comes along with getting a really good deal. If your mobile audience knows that they are receiving an exclusive offer in addition to ongoing in-store sales, they may be more likely to become loyal customers. A well-done exclusive offer text message campaign can have a few different benefits for your business. It’s likely that campaign reach will be broader because potential customers will be curious about your offer. Mobile recipients may also be more likely to take the next step and make a purchase from your business because they will feel as though the deal is something they cannot pass up.
Pairing Exclusive and Limited Time Offers
Creating an exclusive, limited time offer campaign is one of the best ways to get your customers’ attention. Exclusive deals are intriguing on their own, but when you make your offer valid for a limited time, it ups the ante for your target audience. If you are interested in making the most of your next text message campaign, consider crafting an exclusive offer and adding a time table. A message like the following may entice more customers to redeem your offer. “Redeem this exclusive 20 percent off discount in the next 48-hours with an associate at our Oak St. store.”
A well-timed exclusive offer can help you get the attention of a larger audience.
If you want to get your target audience’s attention, an exclusive text message offer campaign is an effective way to do it. Not only are potential customers more likely to opt-in to receive messages from your business, they may also be more likely to redeem your offer. Are you interested in getting started with an exclusive offer campaign? Try Group Texting for free today!
Mass SMS polls are a useful tool for businesses.
Mass SMS polls of customers can have several benefits for business owners. Not only do they allow you to gather feedback more quickly than a traditional survey, they can be used to collect input on various metrics. Are you deciding which new product you’d like to introduce to customers? A mass SMS poll can help you gauge which item might be more popular with your target audience. Did you recently host a special event at your restaurant, and you’re interested in feedback from those who attended? A quick mobile poll will provide you with some valuable insight. If you are interested in creating a mass SMS poll for your business, here’s a basic guide that will help you get started.
Map Out Your Focus
Mapping out which specific type of feedback you want from your audience is important when conducting a mass SMS poll. Consider the following example. You’ve recently hosted a VIP night at your restaurant, and you’re interested in taking your customers’ temperature to see whether it makes sense to plan something similar in the future. There are often many parts in the event planning process, including menus, décor, music, guests, flowers, etc. It’s important to decide whether you want feedback on one particular element or the event as a whole. Then structure your mass SMS poll accordingly to gather the input you want.
Keep It Short
A good rule of thumb when crafting a mass SMS poll is to keep it simple. Remember that you are conducting a poll on the small screen, so you don’t want to make it a lengthy, complex survey. Creating something that’s too complicated may be detrimental to your response rates. Consider asking for feedback on one or two points, rather than a long series of items. This will help increase the likelihood that your audience will participate in your poll, rather than passing it up because it looks too complicated on the smaller screen.
Time It Right
Timing is important when conducting a mass SMS poll. For example, if you are hoping to introduce a new product into your store and looking for quick feedback from your customers, you need to take into account things like order timing, whether you want products in store by a certain date, etc. Spending some time thinking about your timeline is a key part of the process.
Simplify Feedback Collection
If your mobile subscriber list is long, tracking responses can be a daunting task if you haven’t partnered with the right mobile provider. Choosing a company that offers simple response tracking and graphing can help you simplify the process of gathering feedback. Rather than having to sift through raw data, you can simply refer to a graph that’s been automatically generated after your mass SMS poll is complete.
It’s a good idea to keep your mass SMS poll short and simple.
A well-crafted mass SMS poll can be a useful tool for your business. Whether you’re interested in collecting your customers’ feedback on a product, service, or recent event, SMS polls can help you get valuable input quickly. If you are interested in launching your own mass SMS poll, try Group Texting for free today.
Text message marketing is a great way to get your customers’ attention.
There are a number of best practices to abide by when it comes to text message marketing. If you are a business owner that’s thinking of using mobile to engage with your customers, taking the time to learn about text message best practices can help you get off on the right foot with your first campaign. Here are four rules for writing texts that will catch the attention of your target audience and make them want to respond.
Rule 1: Keep It Brief
The first rule of writing compelling text messages is to keep things short. Avoid using industry jargon or extra words as you are developing your campaign copy. Consider coming up with a few possible messages with your marketing team, and then editing them down to less than 160 characters. Remember, you want your call to action to be the central focus of your message to customers. You don’t want to draw attention away from your CTA by making your text messages too complicated.
Rule 2: Offer Something Interesting
One of the best ways to get your customers’ attention is to offer them something interesting. If you are a restaurant owner, you may consider giving them a percentage off their next meal or a free appetizer with drink purchase. While it isn’t necessarily mandatory to provide an incentive to your customers, it can help improve the success of your campaign.
Rule 3: Make Sure it’s Relevant
Chances are your business appeals to multiple customer segments. For example, let’s say that you own a retail store and sell clothing for both women and men. If you want to make the most of your text message campaign, it may make sense to create different offers for each customer segment you’re trying to reach. Think of it this way: a special discount on women’s jeans is probably more likely to appeal to your female audience than a percentage off discount on men’s sport coats.
Rule 4: Time It Right
Another key thing to pay attention to as you’re developing your text message marketing efforts is timing. If your offer is poorly timed, you may not experience the conversions you had in mind. Let’s say you are a restaurant owner that’s hosting a special event on a Friday night. It’s important to give potential patrons enough lead time so that they can plan their evening. Consider timing your first message to go out on Tuesday and then sending a reminder as the weekend draws closer. This approach can help you maximize the effectiveness of your campaign.
Creating compelling, relevant text message offers can help you attract more customers.
Text message marketing is an effective way to engage with your audience, but there are a few best practices to pay attention to as you’re crafting your campaigns. Keeping your messages short, offering a compelling incentive, making sure your offers are relevant, and timing things right can help you make the most of your text message marketing efforts. If you’re interested in getting started with mobile marketing for your business, try Group Texting for free today!
Understanding what your customers want can help you get better results from your marketing efforts.
One of the most frustrating scenarios in the marketing world is missing the mark with an advertising effort. It goes without saying that some campaigns are more effective than others, but it’s still unfortunate when your business doesn’t get the response from customers that was expected. Whether you’re interested in improving your text message marketing efforts or you are mapping out your first campaign, knowing what your customers want can help give your campaign a boost. Here’s a basic guide to creating a coupon that your target customers will want to redeem.
Learn More about Your Customers
The easiest way to find out what your customers want is to ask them. Before you get started with your campaign, consider conducting some market research to determine what types of offers are most appealing to your target audience. A simple survey can be telling, and may help you get more from your next text message marketing effort. To get a better sense of consumer purchasing patterns, consider asking your target audience what types of products they are interested in, how often they purchase them, and what they would deem a fair price for those products. These types of questions can help you understand which products potential customers might be interested in purchasing from you, when they might buy them, and which offers are most appealing.
Build Your Campaign
After you’ve learned more about your audience’s buying behaviors, use the data you’ve collected to create your campaign. If your survey revealed that many of your customers are interested in saving money on a specific product that’s a popular seller in your store, you may want to offer them a special discount on that particular item. You might lead with something like the following. “Show this message to a store associate at our Main Street location and receive an extra 10 percent off all Disney Frozen apparel.” Targeting your offers based on consumer interest can help you get better results from your text message marketing campaign.
What Kind of Redemption Rates Can You Expect?
While redemption rates will vary for each text message marketing campaign, it’s worth noting that mobile coupon usage has been on the rise in recent years. According to data obtained from eMarketer, close to 55 percent of mobile users in the United States redeemed digital offers one or more times during 2014. That number is set to increase in the coming years, which is good news for businesses interested in exploring mobile to connect with customers.
Mobile customers are using their smartphones to text and redeeming SMS coupons at a rapid rate.
Taking the time to learn more about which offers are most appealing to your customers can help you get a better response from your next text marketing campaign. Before you get started, consider talking with your target audience about their buying preferences and using that information to guide your campaign. Sharing targeted offers with potential customers can help increase the likelihood that they will redeem your offers. If you are interested in getting started with a mobile marketing campaign, try ClubTexting for free today!
Limited time offers are often more appealing to customers.
Take a moment to think about your own shopping behaviors. When you see a percentage off discount that’s valid for one day only, doesn’t it make you want to make a purchase just to take advantage of the deal? Marketers use this strategy to get customers’ attention because it’s effective. If you are thinking about launching a bulk text messaging campaign for your business, one way to get a better response from your target audience is to create a sense of urgency with your messages. Here are two reasons why taking this step is important for your campaign.
It Will Get Your Customers’ Attention
We’ve already established that it’s hard to resist a limited time offer. Everybody loves getting a good deal! If you are launching a bulk text messaging marketing effort in the near future, creating a sense of urgency with your campaign can help grab your customers’ attention. Let’s consider the following example.
Business ‘A’ sends a text to potential customers that reads: “Show this message to an employee at our Main St. location and receive 20 percent off your purchase.” While the call-to-action is there, the urgency is not. Business ‘A’ may have received a better response from their campaign if they modified their message slightly. “Offer valid in the next 24 hours only! Show this message to an employee at our Main St. location and receive 20 percent off your purchase.”
Putting a time table on your offers can help you get your customers’ attention and encourage them to take the next step.
It Can Give Your Business a Boost
Not only will creating a sense of urgency help get your customers’ attention, it will also give your business a boost. A well-crafted limited time offer campaign will likely result in higher redemption rates among customers than a simple call to action with no time table. Whether you’re interested in getting more patrons through the door or you’re hoping to increase your sales, adding a specific time table to your deal can help you achieve your marketing goals.
To make the most of your bulk text messaging campaign, consider making your offer valid for a short time. In terms of timing, a 24 or 48-hour deal can help you entice customers to take next steps quickly. Since text messages are a fast-paced communications tool in nature, a limited time offer ties in nicely with this particular mobile marketing strategy.
Adding a time table to your offer can help you get your target audiences’ attention.
It goes without saying that every consumer loves getting a good deal. If you are using bulk text messaging to reach your target audience, creating a sense of urgency may help increase your offer redemption rates. No matter what your goal is with your business’ mobile marketing campaign, adding a compelling call to action and a time table to your messages will encourage your audience to move quickly if they are interested in collecting your offer. If you’re interested in getting started with a bulk text messaging campaign for your company, try Group Texting for free today!
Mass text messaging is a relatively inexpensive way to reach a large audience.
Are you interested in reaching your customers via a mass text messaging campaign but concerned that this marketing approach is simply too expensive? Not to worry. Mass texting doesn’t have to be a costly endeavor for your business. There are a number of things you can do to create a strong, relatively inexpensive SMS marketing campaign. Here are three tips that can help you run a mass text messaging campaign without breaking your marketing budget.
Focus on Your Target Audience
Think about the goals of your marketing campaign. Are you trying to attract attention to a particular product or service? Who are the potential customers most likely to make a purchase? Consider doing some research ahead of your mass text messaging campaign to identify your target audience. Once you’ve honed in on who you’re selling to, you can focus on reaching those specific people with your mobile marketing efforts. Targeting your campaign can help you keep your costs down and maximize your return.
Keep Your Messages Short
Another strategy for keeping your costs down is restricting your messages to less than 160 characters. Many mobile carriers impose a 160 character limit for text messages, which means that anything over this limit ends up coming across in a separate, additional message. If you are sending long messages to your customers, you could run the risk of incurring additional costs. A good rule of thumb is to keep your marketing messages short and to the point when you are running a mass text messaging campaign. There are two benefits associated with this approach. First, you don’t need to worry about the added cost of sending multiple messages. Your customers may also be more receptive to shorter texts.
Include a Compelling Call-to-Action
The call-to-action is the heart and soul of your text message marketing effort. In order to get the best possible results from your first campaign, focus on writing a call-to-action that’s direct and compelling. Basically, you want to create an offer that your target audience simply cannot refuse. Whether you want them to follow up with clicking through on your website, coming into your store, or connecting with your business on social media, make sure your call-to-action is simple and clear. It’s also a good idea to include some sort of incentive to encourage your audience to take the next steps. Think about what offers appeal most to your customers and use that information as you build your campaign.
Focus on your target audience with your mass text messaging campaign in order to reduce costs.
Mobile marketing is a popular way for both large and small businesses to connect with their customers. If you are concerned that you don’t have room in your budget for a large mass text messaging campaign, there are a few things you can do to keep your costs down. By focusing on your target audience, keeping your messages under 160 characters, and developing an effective call-to-action, you can reach your customers without spending a ton of money. Try Group Texting for free today, and start engaging with your customers via mobile.