Back in December, Mobile Marketer put together a fantastic list of ‘must have stats for 2011.’ Here are a few of our favorites:
- Mobile advertising will generate $1.23 billion in the United States in 2011
- 8 trillion texts sent, up 1.1 trillion from last year
- $3 billion paid by Apple to independent app developers
- 20 million bar code scans in third quarter 2011
Get the full list at Mobile Marketer.
While we specialize in group texting, we’re always on the lookout for interesting articles about other mobile marketing channels – like QR Codes. QR Codes have gotten a lot of attention and we’re often asked about them. We think they have some great uses, but you need to really consider if they’re the right tool for the job. And if you do use them, make sure to give consumers what they’re looking for Take a peek:
57% of consumers who have scanned a QR code say they did nothing with the information, compared to 21% who shared the information with someone and 18% who made a purchase, according to [download page] a survey released in January 2012 by Chadwick Martin Bailey (CMB). In fact, of those who have scanned a QR code, just 41% said that they found the information they received useful, while 42% had mixed feelings and 18% said the information was not useful.
Overall, only 21% of the survey respondents said they had heard of QR codes, although 81% recalled seeing one when presented with an image.
You can read more at Marketing Charts.
If you handle the marketing for a restaurant and you still haven’t developed a mobile marketing strategy, today’s news from OpenTable should be a wake-up call. TechCrunch Reports:
Restaurant reservations service OpenTable is launching a completely redesigned mobile website today based on HTML5. The company says it was prompted to make the changes due to customer demand. Since 2008, the company has seated more than 15 million diners through both its mobile website and apps, representing over $600 million in revenue for its restaurant customers. These days, OpenTable mobile solutions account for more than 1 million diners seated per month.
Whether or not your restaurant uses OpenTable to handle reservations, one thing is abundantly clear: your customers are looking for you on their mobile phones. If you can’t deliver content to them in a format that they can easily consumer on their mobile phone, whether via the mobile web, a mobile app, or via text message marketing, they’ll abandon you for your competitors.
OpenTable also published an interesting infographic about reservation trends:
Former BusinessInsider writer Dan Frommer has put together a compelling infographic over at his new blog SplatF that explains pretty clearly why those who were expecting an iPhone 5 on Tuesday weren’t thinking so rationally:
He finishes off with a key bit of analysis:
Most people are on 2-year mobile contracts and don’t upgrade every year. Apple is designing with that in mind. And there are a few key things that might go into Apple’s next radical iPhone redesign that aren’t quite ready or mainstream: NFC technology and 4G LTE.
Head over to SplatF to read the entire piece – along with great tech coverage and analysis.
The Huffington Post picked up an interesting research report by JD Power about how the evolving ways we use our mobile phones:
When it comes to communication, our new motto may well be: text me–don’t tell me.
According to new data from J.D. Power, a consumer research and marketing company, Americans are now talking on their cellphones over an hour less per month than in 2009.
Wireless usage patterns continue to evolve, as fewer calls are being made or received. On average, wireless customers use 450 minutes per month, a decline of 77 minutes from 527 in 2009. Customers are using their devices more often for text messaging. The study finds that wireless customers sent/received an average of 39 text messages during an average two-day period. During the course of a month, this equals more than 500 incoming/outgoing text messages.
We wanted to quickly followup on our post from earlier this summer, Small Businesses Really Like Mobile with the results of a new study:
By the end of 2011, approximately eight in ten small and medium-sized businesses in the United States will pony up and invest in some form of mobile marketing.
As the findings of a new survey conducted by Borrell Associates reveals, 83% of respondents either plan to invest or already have invested a portion of their yearly marketing budget into the mobile channel.
A majority of respondents admit that mobile marketing now captures at least 20% of their total marketing budget for the year.
We’re not sure how we missed this article from July 15th in The Wall Street Journal entitled Now, Even Granny’s Fuzzy Slippers Are Texting You. With a flexible text messaging API, there really is no limits to what you can integrate text messages into:
Wireless diapers are the brainchild of a startup called 24eight. Embedded with a cellular chip, they can send a “diaper wet” notification via text message to a cellphone. The company says they cost about two cents more apiece than normal diapers. David Schieffelin, chief executive of 24eight, says he’s still searching for the right partner to help him commercialize the product.
While babies come with a built-in notification method all their own, these diapers could keep parents updated when they’re out of hearing range. “A parent can remotely monitor a care center and get ‘diaper wet’ messages when they are at work,” he says.
Mr. Schieffelin was able to join with wireless carriers on another of his inventions: fuzzy slippers.
AT&T is running a clinical trial using “SmartSlippers,” produced by 24eight, that are aimed at the elderly. Verizon Wireless recently made an investment in the company, and Mr. Schieffelin hopes to sell the slippers this fall directly to consumers.
The slippers will cost about $100—and a cellular plan that would allow the slippers to send messages would cost $25 a month.
If the wearer gets wobbly, an “accelerometer” in the sole—the same gizmo that makes the iPhone respond to tilts and twists—will sense trouble. The slipper will then send a text over the carrier’s network to a family member or the wearer’s physician.
“Think of what can be gathered just off your feet,” Mr. Schieffelin says. “Why shouldn’t something as innocuous as a data device be placed into fuzzy slippers?”
Already on the market: A $10 pill bottle that glows, beeps, phones and texts if you are in danger of missing a dose. The so-called GlowCaps, from Vitality Inc., a start-up based in Cambridge, Mass., can also tattle, keeping records that can be sent to doctors or family members.
We just came across a great infographic at Intuit’s Small Business blog:
As adoption of mobile smart devices (smartphones, tablets, and so on) has accelerated with consumers, so has it among small businesses. More and more small businesses are now choosing to liberate their operations from the office desk and take advantage of the anytime, anywhere power of mobile. Today we take a look at how small businesses are relying on mobile technology. Click the infographic for an enlarged view.
We think they’ve overlooked text messaging, but still, it’s a neat graphic:
If you haven’t checked your Group Texting account in the last week login now to try out our newest feature – Sub-Keywords.
What’s a Sub-Keyword?
A Sub-Keyword is a second word that can be texted to our long code in addition to your Keyword in the format “Keyword Sub-Keyword.” You can create as many Sub-Keywords as you like per Keyword…and they’re absolutely free.
What Can I Do With Sub-Keywords?
Running voting and polling campaigns is easy with Sub-Keywords as each Sub-Keyword you create can have its own auto-response and can be be connected to different groups than its parent Keyword. If you have multiple locations, or are a real estate agency with multiple properties you can setup Sub-Keywords on your primary Keyword(s) for them.
Sending text message campaigns and building your list of contacts is the first step of any successful text message marketing campaign. What’s next? Analyzing and optimizing. We’re excited to announce a new set of tools that should help you do just that. Our new Reports module offers a number of stats that allow you to chart your messaging flows and contact growth.
The chart above is an example of incoming and outgoing messaging over a six month time period. It’s one of the five new reports available. Log in to your Group Texting account and check out the Reports tab under Advanced Features to see all of our charts. If you’ve been using Group Texting we’ve already charted all of your existing account data so you can dig right in.
As always, if you have any questions or need assistance, just get in touch with our support team.