It’s holiday season which means it’s the perfect time to step up your mobile marketing game. As shoppers frantically search for gifts to purchase, your retail business can alleviate the holiday stress through frequent mobile alerts. This year, savvy business owners are using innovative technology to expand their mobile database by frequently engaging with their customers (and potential customers) about promotions, inventory, and new products through SMS marketing.
Take Best Buy, for instance. It has created a holiday SMS marketing campaign that enables every opted-in customer to receive a daily message with an included link with offers. Additionally, technology like Apple’s iBeacon, allows business owners to engage customers on the spot as they peruse the aisles of their store. The iBeacon sends push notifications to a user’s mobile device, alerting him or her about an item on sale nearby or providing up-to-the-minute product information.
SMS is a sure way to strengthen customer relationships this season. As a business owner, using these types of holiday campaigns can engage customers to not only purchase on the spot but to also spread the word about your goods.
A new article over at mobilemarketingwatch.com discusses surprising numbers for the smartphone market in the second quarter:
Despite besting Wall Street expectations in terms of iPhone shipment volumes in Q2 of 2013, IDC announced Wednesday that Apple’s share in the worldwide smartphone operating system market posted a year-over-year decline during the second quarter of 2013.
In the iPhone vs Android battle, is iOS holding up?
iOS represented just 13% of smartphone shipments in the three month period ending in June. It was a different story altogether for Android, which powered 80% of smartphones shipped globally in Q2.
Is this the sign of a new trend in the smartphone market? Read more about this new report at mobilemarketingwatch.com!
Have you ever wondered whether or not your information is safe on your smartphone? According to this CNET.com article, the government is out to find out just that for the top brands and models, such as Apple’s iPhone 5 and Samsung’s Galaxy S4.
The test in question will include the forthcoming Activation Lock feature that will be introduced via Apple’s iOS 7, due out this fall.
The test will be used to make sure that the anti-theft features in some of the most popular smartphones are actually doing their jobs.
“While we are appreciative of the efforts made by Apple and Samsung to improve security of the devices they sell, we are not going to take them at their word. Today we will assess the solutions they are proposing and see if they stand up to the tactics commonly employed by thieves,” said San Francisco District Attorney George Gascón and New York Attorney General Eric Schneiderman.
Read the rest of this interesting article on CNET.com!
We’ve all run into the problem of setting your cell phone to “silent” only to later realize that you’ve misplaced it. According to cnet.com, Android users now have access to a new app that can help resolve this common problem:
Download and install the free Android app SMSAlarm, which offers the rudimentary yet essential option of texting your phone a secret message to elicit a loud alarm. The app is about as elementary as you can get, and that’s how I like ‘em.
Though, there is a slight hangup with the app:
There’s no alarm customization, and it’s pretty loud, but better too loud than too soft. I would expect any future versions of the app to address that customization hole.
But hey, better to to have a rigid solution than no solution at all! Read more about this new phone finding app at cnet.com.
The concept of a smart watch has been thrown around for quite a while, but is it finally time for them to catch on in reality?
Pebble, a Kickstarter darling, raised more than $10 million and racked up 85,000 orders.
Pre-order priced at $150, Pebble has a 1.26-inch backlit e-paper display and a resolution of 144 x 168 pixels.
Instead of a touch screen, this watch comes with four buttons that control screen options, menu selections and such.
But will this prove to be nothing but another quick-passing fad? Companies are putting a ton of money and detail into smart watches, so there’s potentially a lot to lose:
Once connected to your smartphone, the Strata is capable of Caller ID notifications, message alerts for calendar appointments and text messages. The Strata also has widgets for weather, calendar and Gmail.
Will the trend hold up? Read more about this new technology at MobileMarketer.com!
So it looks like Google Hangouts may soon be adding SMS to their platform:
Included within the list of permissions for Hangouts for Android are requests to read and send text messages (as Google+ user Kenny Strawn noticed). That Google is already asking for permission to do these things is an indication that support may be coming, since the app doesn’t appear to use a device’s text messages at this point.
Will this pose a threat to iMessage? Find out more about the story at The Next Web.
Everyone else texts, why shouldn’t pilots? There are a million uses for text messaging these days, but don’t panic! Pilots aren’t really texting the way you may think:
Controllers and pilots aren’t using their cellphones to text, even though many passengers now do using apps and in-flight Wi-Fi. Instead, planes with modern cockpit systems can log on to new systems at air-traffic control centers and link digitally. Rather than sometimes difficult radio calls, pilots and controllers simply send each other text messages to change altitudes, routes and hand off from one controller to the next.
Check out the rest of this interesting article from The Wall Street Journal!
If you were wondering how effective text message marketing can be, the results from a recent Experian study should put those doubts to rest:
Forty-eight percent of consumers ages 18-24 say that a conversation relayed over SMS is just as meaningful as a phone call, according to a new study from Experian Marketing Services.
“Usage has become a primary mode of communications amongst younger consumers, with more than 48 percent of 18-24 year olds indicating that texting is as meaningful as a traditional telephone conversation,” said Bill Tancer, general manager of global research at Experian Marketing Services, Costa Mesa, CA
Text Messaging was ‘born’ 20 years ago, in early December, 1992, when the first message was sent in the UK. To celebrate this monumental, technical/cultural event the BBC tracked down Matti Makkonen, the ‘father’ of SMS. He agreed to an interview – which of course was conducted via text message.
You can read the entire interview at the BBC.
If you’re used to using email marketing software, you’ve probably heard of the term autoresponder before. If not, a quick definition: a timed series of messages that go out to subscribers of a particular list. This concept works well for email – and we know from your feedback – that many of you are dying to apply this to text messaging. So, we’re excited to let you know about Drip Campaigns, which allow you to send a series of timed text messages to anyone who joins (or you add to) a connected Group.
FYI – Your Keyword Autoresponses are unaffected by this feature. If someone joins your list by texting in your Keyword, we’ll always immediately send your customized response. Of course you could connect that Keyword and the Drip Campaign to the same Group, which would allow you to send a series of texts to that new opt-in over the course of the following days and weeks.