Sending out relevant offers and discounts to your mobile audience via text message is an effective way to grab their attention. This is true whether your business sells products, provides services, or if you are looking to increase membership at your club or organization. According to Mobile Commerce Daily, a recent study found that approximately 75.3 percent of mobile shoppers have redeemed a coupon on their mobile device. Although this includes more than just text messages, it shows the potential for attracting more customers or clients by sending out offers via text.
To fully capitalize on the possibilities offered by text message marketing, it is important to create the right offers. There are a number of simple actions you can take to increase your offer redemption rates.
Review What Worked — and What Didn’t
The old standby, “If it ain’t broke, don’t fix it,” can apply to redemptions of mobile offers. If you have previously created successful offers with high redemption rates, then you should stick with the same basic formula. Reviewing your past text message campaigns can help you recognize what appeals most to your customer base, and what does not. Your campaign data will illustrate what has worked and what hasn’t in the past.
Your data will tell you what works, and what doesn’t.
Once you have an idea of what inspires your customers to act, you can build other text message campaigns based on similar ideas – and avoid creating messages similar to those that have failed. However, it’s important to remember that variety is also important, so use your previous successes as a foundation to create new messages, rather than just sending out the same exact messages over and over.
Discover the Best Time
Message timing also influences offer redemption rates. If you send out an offer too early or too late, then some people may miss out on the deal, or forget to redeem it. Therefore, you want to time your text messages in a way that will inspire your customers to act. For example, if you are sending out a lunch coupon for your restaurant or café, then you should distribute your message mid-morning before people have made plans for lunch that day. If you are distributing coupons for shopping via text message, you should do so on a day and time where most people will be ready to take action.
It is also important to respect that text messages, unlike email, often arrive with an audible alert. Therefore, you should not send out your messages early in the morning or late at night. The last thing you’d want to do is frustrate your customers by waking them up. It’s also good practice to avoid sending messages during popular commute hours, as they may not be seen immediately by recipients.
Limited Time Offers
Send out deals that quickly expire to prompt quick redemption.
People enjoy coupons, but offers have to be memorable, otherwise they may look at them and then forget to use them. Adding a short time table to your offers helps motivate people to take action within a specific window of time. Your customers will not want to miss out on an exciting limited time deal from your business, so they will be less likely to put it on the back burner and forget about your offer.
Offer Unique and Creative Discounts
You do not want to offer the same discounts every week, nor should you distribute the same deals to your email subscriber list as to your mobile subscriber list. If all your deals are the same across every channel, your audience may quickly become bored by your marketing messages. Potential customers will not feel as motivated to take action because they can always wait until the next message with the same coupon arrives.
In addition to offering unique deals, you can also get creative with your marketing messages. Instead of always sending a 20 percent off coupon, you might offer a free product to customers that spend a certain amount on their next purchase from your business. There are also a number of ways to increase customer engagement with your text marketing campaigns.
You can offer unique discounts via text message related to popular holidays.
For example, if you have a restaurant or club, you might send a text message offer with an exclusive discount on a new menu item or special seasonal beverage. Alternatively, you can have your clients answer a trivia question correctly to redeem a special coupon.
Choose Words Carefully
When you send out an offer via text, you have a 160-character limit to get your message across. Therefore, the wording you choose really counts. It’s good practice to use active words that encourage customers to act now, or compelling terms like ‘free’ or ‘limited time.’
Free is a powerful marketing word.
According to Street Fight Magazine, ‘free’ is one of the words that continually prompts people to read an offer. In addition to using compelling language in your marketing text messages, you should also never leave out any pertinent information about the deal, such as a minimum purchase amount, deadline, or any special limitations.
By taking the time to craft compelling messages, you can build a text marketing campaign that will inspire people to take action and redeem your offers, rather than just dismissing or forgetting about them. Following these basic guidelines and reviewing your past campaign data can help you create stronger campaigns. If you want to learn more about building an effective text message marketing campaign, read this helpful Group Texting blog post.
Text message marketing can help boost your business’ bottom line. It can be used to engage with customers, keep them up to date on your latest products, and provide special offers and rewards. However, like any marketing effort, you run the risk of alienating customers if you overwhelm them with messages. Finding the perfect balance of the number of messages to send your customers can be difficult, but there are some signals to watch out for that can help you recognize if you’re sending too many texts.
You can send too many text messages, which could lead to losing customers.
Although there is data based on market research that provides an estimate of the best practices, each situation is unique. In order to determine when you have reached the perfect number of text messages per week, you should monitor your metrics.
Spike in Opt-Outs
The customers who receive text messages from your business have signed up for your mobile program. Therefore, they are already primed for your marketing messages. However, you can easily turn these hot leads into cold ones by sending too many texts. When customers get tired or annoyed by your messages, they will choose to opt out of the campaign. You will always have a certain number of opt outs, no matter how perfect your text marketing effort. According to Cellit’s Retail Mobile Marketing Benchmark Report, the average rate was about 3.7 percent.
Spikes in your data are key clues to the success of your campaign strategy.
If you see a huge spike in the number of opt outs, then you have a strong indicator that something went wrong. If you have recently increased the number of text you have sent out, then you will know that you have reached your limit and need to scale back.
Fewer Offer Redemptions
Another metric to monitor is redemption rates of the offers and rewards you’ve distributed. If you find that fewer people have redeemed the offers, then there is a chance you have sent out too many texts. If you’re constantly sharing offers, then your mobile audience will not feel as though they need to redeem them right away, which could lead to a drop in sales. Additionally, they may start ignoring what you send out, including text updates with other information beyond just discounts.
Complaints from Your Customers
An easy way to recognize that you have sent out too many text messages is direct complaints from your customers. Some customers may complain even if you hardly ever send texts, so it is not about individual complaints. Instead, you should look to see if there is a pattern in the complaints you receive and respond accordingly.
A significant increase in customer complaints means you are doing something wrong.
The Best Number of Texts to Send
Although every situation will be slightly different, the latest market research data shows that the best number of texts to send to your clients is 1-2 per week. BlueHornet has surveyed more than 1,000 customers for the past three years about different forms of marketing, including text message marketing. Based on the data from the survey, a vast majority (89.3 percent) of customers believe that one to two per week is the right amount. This provides enough engagement with the customers without exhausting or annoying them.
Typically, 1-2 texts a week is the ideal number.
Although studies have shown that 1-2 per week is the ideal number of texts, this number may not necessarily work for your business. Analyzing your campaign data can help you determine the best practices for your company. If you notice any negative activity, then you know that you are sending too many texts and need to alter your strategy.
Learn more about mobile marketing strategies and how to build a more effective campaign from this GroupTexting blog post.
“The customer is always right” is a well-known mantra used across industries as a way of demonstrating the importance of treating customers with respect. Any time you start a new marketing campaign, respect has to be considered in the planning process to ensure that you do not unintentionally chase away customers.
Mass SMS campaigns can help entice your customer base to patronize your establishment while also building brand loyalty and extending your reach. However, you also run the risk of alienating customers if you choose not to abide by text marketing best practices. By following some simple rules, you can ensure that you do not unintentionally frustrate your customers with your text messaging efforts.
Although brand loyalty exists, many customers today can be very finicky. To ensure customer retention, you have to go the extra mile by demonstrating that you not only care, but you also respect them.
Keep your customers happy by demonstrating you care and respect them.
When it comes to text messages, using them commercially is still a relatively new practice, and you run the risk of sending unwanted texts, also known as spam. Unlike with email, receiving spam texts can hurt customers because many carriers still charge for sending or receiving texts, including those that come from commercial sources. Therefore, it’s important to ensure that everyone you are distributing text messages to has opted in to receive these communications from your business. Respect your mobile audience to ensure you retain your customers, not chase them away.
Text Marketing Etiquette and Federal Guidelines
When you start a text messaging campaign, you need to abide by federal and state guidelines regarding commercial SMS messages. To reduce the frequency of spam messages, the FCC has passed certain rules under the Telephone Consumer Protection Act (TCPA) and the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act. The guidelines are fairly simple. You have to clearly identify the messages as advertisement or solicitation, offer an opt-out, and you must have the consent of the user before sending them texts. State regulations regarding commercial text messages vary, so it is important to know the rules before you start.
Beyond these federal regulations, you are also expected to respect the customer by adhering to certain etiquette surrounding the timing and frequency of the texts.
Customer Privacy and Preferences
Customer privacy should be a top priority for your business, especially with regards to text message marketing. You have to ensure that you safeguard the information in your own database from any hackers or other fraudulent use.
You must keep your data safe and secure from any hackers.
You also have to set up the opt-in to your account in a way that protects the user data. In order to increase opt-ins for your mobile program, you may want to let customers know upfront that you will never share their personal information with a third party. This helps build trust. It is also important to respect any opt-out that your customers may wish to do. Not only do you have to do it by law, but you also will have a better relationship with your customers if you make it easy to opt out.
Text messages cause a larger disruption than email, often involving a ring tone to alert the person that he or she has received a message. Although this works in your favor by increasing your open rates, it also means you have to be more respectful of the timing. You want to be sure that you only send your mass SMS messages during the business day, avoiding early in the morning or late at night. Be sure to remember to compensate for different time zones when necessary.
Watch what time you send texts, especially to other time zones.
Additionally, you want to provide your customers with enough lead-in time to be able to redeem any offers or promotions. If you want to share a flash sale or other specifically timed offers, be sure to give your clients some notice. For example, if you are a restaurant and want to offer a lunch special for that day only, send it to your mobile customers around 10AM so they have time to make their lunch plans.
In addition to timing, you also have to respect how many texts you send to customers each week or month. You should be open and honest about how many texts you plan to send, as well as for what purpose. The ideal number of texts to send per week is around 1 to 2. If you declare in the terms and conditions how many texts you plan to send, be sure to adhere to that amount. In 2012, the Pittsburgh Penguins were sued for sending too many texts. This is an extreme example of what happens when you do not respect the contract, whether legally binding or just based on etiquette, between you and your customers. The most common response is your customer opting-out and choosing not to frequent your establishment.
Respect and text marketing have a close relationship. In order to gain the most from the numerous benefits of this highly lucrative marketing campaign, you have to develop your plan on the foundation of respecting your customer base.
See how mass SMS can help your business; try GroupTexting for free today!
Text marketing is becoming the go-to platform for businesses in all industries to market to their target audiences.
Mobile device usage has increased dramatically over the past few years. Gone are the days when these tools were used strictly to make a phone call. These days, mobile phones are taking the marketing world by storm in the form text message marketing, which is showing zero signs of slowing down any time soon.
If you haven’t added SMS marketing to your advertising protocol, here are 6 mind-blowing stats about mobile marketing that will convince you to jump on the bandwagon.
1. Ownership of Mobile Phones
As of 2014, it was estimated that 97 percent of the entire global population owns a mobile phone. That’s a whopping 6.8 billion people across the world using their mobile device at any given time.
On a more local level, 90 percent of American adults own a cell phone, and 42 percent own a tablet. These astounding numbers have skyrocketed over the last decade alone, which just goes to show how rapidly mobile technology is evolving. With these kinds of numbers, it only makes sense to use mobile marketing as part of your overall advertising strategy.
2. Sky High Open Rates
There’s no comparison between the open rates for text messages versus emails – the difference is absolutely astounding. While only 22 percent of people open and read emails that are sent to them, a whopping 98 percent of all text messages are opened. When businesses first started using email marketing to reach customers, the channel was hugely successful. But as spammers increasingly inundate consumers’ inboxes, more and more people are simply choosing to ignore these emails, as they’re often not seen as legitimate.
Texts, on the other hand, are viewed as more relevant and are quicker to open and read. With so many people owning and using mobile phones, text messages are always at their fingertips.
3. Faster Response Times
Even if consumers open their emails, they’re not necessarily reading or responding to them quickly. While it takes an average of 90 minutes for consumers to reply to emails, the response time for texts is a mere 90 seconds. Most people carry their phones with them, and are more likely to see a text come through versus an email. Consumers can quickly and easily respond to text messages while on the go.
4. Mobile Offers Trump Print Offers
It’s estimated that consumers are 10 times more likely to redeem a mobile offer than a print offer. Considering how much it costs for paper and printing, as well as the distribution of such print offers, SMS promotions make more sense from a financial perspective.
These numbers provide hard proof of the power behind SMS marketing.
5. Text Message Communications Are A More Effective Way to Engage Customers
A huge part of SMS message marketing is getting your customers to engage with your business as frequently as possible. A study found that SMS marketing efforts created by retailers across the country produced engagement rates that were eight times higher than campaigns which relied solely on email marketing to encourage customers to take action. SMS marketing holds a wealth of potential for business owners.
6. The Power of Loyalty Program Invites via SMS Marketing
There’s no denying the power of loyalty programs in retention marketing. A loyalty program encourages repeat business from customers who’ve already tested the waters with your company, without you having to spend all your time and money trying to attract new clients if the old ones disappear. But not everyone is open to joining a loyalty program, especially if it’s not presented to customers in a way that will compel them to want to sign up.
People are more apt to participate in an SMS loyalty program than one offered through any other platform. Consider this fact: 57 percent of consumers would be interested in signing up to an SMS loyalty program, and over 90 percent of people who sign up believe they gain value from them.
Group Texting – Making Text Message Marketing Easy
Group Texting is an SMS marketing service that can help you launch your text message marketing campaign quickly and easily. With our innovative use of long codes, you can avoid lengthy short code approvals and set-up fees. Any business in any industry can benefit from SMS marketing from Group Texting. Whether you run a bar, restaurant, pet food store, radio station, or even a church, SMS marketing works!
Start your free trial with Group Texting today. There’s no obligation to enroll, and no credit card required!
Text message marketing is an affordable and convenient way to reach the masses.
Text message marketing is one of the most effective, affordable ways to connect with a large audience. Yet plenty of businesses are reluctant to get started with text message marketing simply because they are misinformed about the benefits that it could bring to their organizations.
Here are a few common misconceptions about mass marketing, and truth behind them.
Misconception #1: Only Younger Millennials and Teens Text
There’s no denying the incredible popularity of texting among younger consumers, but this practice isn’t just reserved for early twenty-somethings, teens and tweens. Last year, mobile phone users between the ages of 18 and 24 sent an average of 2,022 texts a month, and received 1,831; those between the ages of 35 and 44 sent 830 texts and received 726. It’s not just the 18-and-under group that’s communicating via text.
In fact, baby boomers are also using text messages to communicate more frequently. Consider these numbers: people between the ages of 55 and 64 send and receive 80 texts a month on average, while those over the age of 65 send and receive 32 texts per month on average. Text messaging is highly convenient for every user, no matter the age.
Misconception #2: Text Message Marketing Campaigns Are Too Difficult to Create
Many business owners are under the impression that setting up a text message marketing campaign is complicated and time-consuming. In fact, this couldn’t be further from the truth. Sure, it’ll take some time and effort, just like every other marketing campaign. But SMS marketing is nowhere near as challenging as some believe it to be. Set up can be really quick if you partner with the right service.
For instance, at Group Texting, long codes are used to drastically cut down on the time it takes to launch a campaign. Using long codes eliminates the hassle of waiting around for short code approvals, a process which could take months. Instead, businesses are able to get started with their campaigns in a matter of hours.
Misconception #3: Mass Texting is Expensive
Another common myth about mass texting is that this type of marketing effort is too expensive. On the contrary, text message marketing is among the most affordable options available to businesses. At Group Texting, it’s free to set up.
Mass text messages are easy to set up, and affordable to distribute.
It only costs pennies per text. Whether you choose a pay-as-you-go plan, or a monthly plan, either option is well within just about any business’ budget.
Misconception #4: Text Marketing is Too ‘Spammy’
Many people automatically assume that the email spams they’ve been subject to automatically spill over into the text messaging realm. In fact, text messaging is a zero-spam platform. Today’s legislation protects users from spam through texts, and both carriers and watch groups in the industry closely regulate text messages.
Users have to make a conscious decision to opt-in to text message campaigns, and by doing so, they are explicitly giving consent to receive messages. Without this type of consent, businesses cannot send text messages. Not only that, but users can also opt out at any time if they so choose. With so much power given to the recipient, spam has no place in the world of text message marketing.
Misconception #5: Text Marketing is Just a Fad
According to Pew Internet Research, 64% of adults in the US own a smartphone, and nearly one quarter of the population across the globe owns a smartphone. These numbers are expected to reach 2.16 billion by 2016. With astounding numbers like these, there’s no denying that SMS marketing is not going anywhere.
The convenience and ease of use of texting is undeniable, making this form of communication anything but a trend. Considering the fact that text messages have a higher open rate, higher response rate, and more conversions than e-mail, text message marketing is definitely here to stay.
Give Mass Texting a Shot For Free With Group Texting
Group Texting just makes sense for your business. We can help you get your text message marketing campaign up and running in no time. There’s no obligation, and no catches. It’s free and fast to set up, and gives you the freedom to choose whatever type of package fits your business’s specific needs.
Try Group Texting for free today. You could be sending out your first text in a matter of minutes!
Group Texting allows you to send messages to multiple groups at once directly from your mobile phone.
Text messaging is quickly and dramatically transforming the face of customer service across all sorts of industries, and can significantly improve yours too. It’s a win-win scenario: your customers get the gift of time and convenience, and you get the benefit of major cost savings and ease of use.
The decision to use text messaging to improve your business communications is a no-brainer, but which SMS texting service should you choose?
The answer to this question is simple. Group Texting stands above the competition as the leader in the mobile communications industry. Here are just a handful of reasons why you should partner up with Group Texting as your SMS service provider.
Our prices are competitive. There’s no doubt about it. With our Pay & Go package, you pay 5 cents per outgoing message, with free incoming messages, one free keyword, and no monthly fees. This package allows you to buy only the number of credits you really need. Buy message credits in bulk, and we’ll offer up to a 15 percent discount.
Our monthly pricing plans include discounted credits and additional free keywords. For as little as 4.5 cents per outgoing message and as many as 4 free keywords per month, you can tap into the most affordable text messaging platform out there!
Unlike other text messaging providers, we don’t charge any setup fees. Ever. We’re not in the business of advertising rock bottom prices for our services, and then unpleasantly surprising our valued clients with unexpected setup fees that just happen to be in the fine print. We don’t work that way.
Not only that, but there are never any cancellation fees charged. If you need to cancel your SMS texting service at any time, you can do so without any penalties. We don’t enforce contracts upon any of our clients, so there’s never any obligations on your part.
We also like to reward our customers with further savings when they stick with us for an extended period of time. We appreciate your loyalty, and as such, we offer a 20 percent discount on all of our plans when you pre-pay for a full year. Even if you’re enrolled in our Pay & Go package, you can still get discounts – the more credits you buy, the more you save!
Comprehensive Customer Support
You can get the cheapest packages, but these savings mean very little if the customer service from the company you’re partnering with is sub par. When you enroll with a text messaging service, you should expect a highly supportive and knowledgeable customer service team to be available to you when you need them. A customer service department that makes it nearly impossible to get in touch with a live person is unacceptable for your business.
Group Texting makes use of long codes that appear as phone numbers, making customers feel more secure using them.
This is an issue you’ll never encounter at Group Texting. Instead, we offer a support system that includes friendly, polite, knowledgeable, and helpful staff who are always happy to answer your questions or troubleshoot with you. We offer a variety of ways to get in touch with us, including telephone, email, live chat, and even Twitter. Once you send a ticket over to us, we monitor it around the clock to ensure that it’s handled in a timely manner.
Our group texting platforms include cutting-edge features that not only make our text messaging service easy to use, but also highly effective for communicating with your target audience. Whether your goal is to optimize communication between yourself and your organization’s team or boost your business’ revenue through affordable and effective text message marketing, we’ve got the features to make it happen.
With our service, you can customize your bulk text messages with the names of everyone on your subscription list, send out automated replies, gather new subscribers and contacts, organize text blasts, and update your keywords as often as you want.
Your text messages can be scheduled to be sent out immediately, or at some point in the future so that the perfect timing works to your advantage. You can pick and choose which customers will receive your messages. There are so many ways to tweak your SMS texting service to make it work best for your needs. At Group Texting, we make this as simple as possible.
Easy Campaign Setup
With Group Texting, you’ll quickly discover how powerful SMS text messaging campaign can be. The messages are short and sweet, making it quick and easy for recipients to digest them.
At Group Texting, there are no delays with launching a campaign. Some companies require that you set up a short code. Short code campaigns can take weeks or even months for carrier approval. Instead, our use of long codes allows you to set up and get started within a few short minutes.
Join Thousands of Clients Who’ve Trusted Group Texting
Setting up your campaign is fast and easy. All you need to do is provide some basic information, and test the waters with us for free. Our services are safe and reliable – you never have to worry about your sensitive information being shared. We back up your data regularly to ensure it remains secure and confidential.
If you like what you see after a free trial, you can choose any one of our affordable packages to suit your needs and your budget.
There’s no risk, no obligation, and no cost to try out our text messaging service. Try Group Texting for free today!
Use bulk SMS messaging alerts to quickly convey messages in order to improve safety.
Imagine finding out that there’s a sexual predator roaming your child’s high school campus, but notification about this danger didn’t fully circulate until hours or even days later? Now picture the same scenario, but this time, a wave of text alerts are sent out within seconds of the predator being discovered.
The second version of the story can keep a lot of people out of danger by keeping them informed, and giving them a chance to act before it’s too late.
That’s the power of bulk text messaging. What used to be shared through email blasts and print communications has become much faster, more effective, and affordable via text messaging. These short, to-the-point messages can be sent and received in a matter of minutes. There’s no doubt about it: bulk texts are the fastest way to send an alert to a large group of people.
Whether you run an office building, retail outlet, or school, setting up a bulk text messaging system can prove to be a priceless tool in an emergency situation. Here are just a few benefits of adding this type of emergency notification protocol to your organization’s communication system.
1. Send Out Immediate Alerts
Nothing warrants a speedy message more than an emergency situation. Whether there’s a fire in an office, a burglary in a retail store, or a suspicious person trying to make his way into a school, having the ability to send out an emergency text to the right parties can literally mean the difference between life and death. It really can be that serious.
Parents, students, faculty, personnel and authorities have a lot more time to come up with a fast, well-thought out plan of action if they are quickly informed of a threat via text message. While mass text messaging can be a life-saver in dangerous situations, this approach can also be used to communicate something as simple as a school or office closure, or delayed opening due to bad weather. Even when no electricity is available, fully-charged mobile phones can continuously receive an influx of emergency alerts.
2. Allow Text Recipients to Respond Quickly to Protect Themselves
No matter what the emergency scenario, bulk text messaging can allow citizens, students, and personnel to be much more well-informed via a solitary SMS emergency alert. There are many circumstances where this would be invaluable.
Texts are the fastest way to circulate an emergency notification.
What if there was a fire on the fifth floor in an office building, but personnel on other floors don’t find out about it until it was too late? What if there is a terrorist attack taking place at one end of an educational facility, but students and faculty on the other end of the institution had no idea it was happening?
By sending out a mass emergency alert about these hazards, people have a lot more time to act and remove themselves from a potentially fatal situation. That’s the power of bulk text messaging.
3. Communicate Quickly and Clearly With Family Members
Schools in particular can benefit from SMS messaging services. One message can be sent out to all parents and family members of students quickly and easily, and an increasing number of schools are taking notice. Many have already started using bulk SMS messaging as the solution of choice to effectively manage with mass communication with all relevant parties.
By using this type of innovative platform, school administrators can communicate with students, parents, and personnel in an instant. With the click of a button, dozens and even hundreds of people can receive the emergency text notification.
Even something as simple as last minute scheduling changes or event cancellations can be more effectively and quickly conveyed through a mass text message distribution. Parents can keep close tabs on the school event schedule, while having the peace of mind knowing that they’re only a text away from being instantly notified of any emergency.
Group Texting – Mobile Messaging Made Easy
Emergency text messages can save lives. By incorporating a bulk text message system into your organization’s communication protocol, you’re showing everyone out there that you care, and that your place of business is a responsible one.
At Group Texting, we take bulk text messaging for emergency situations very seriously, and as such, we’ve perfected our system. If you’re ready to add mass SMS messaging to your emergency notification system, trust Group Texting to tackle it for you. Try it for free today!
In the world of mobile marketing, one of the most important things is to stand out from the competition by bringing something unique and very helpful to the table. Right now, mobile marketing is the leader of the promotional world, mainly thanks to the constant increase of mobile usage, so it’s imperative to use effective strategies to make the most of your mobile presence.
Below are some mobile marketing strategies that can help you make more sales in the long run.
Use the best keywords
Many think keywords need to be used mostly in content marketing, but this is far from true. Search engines use the same mechanics for mobile, too, so you need to implement keyword practices to make the most of your SEO. Of course, at the same time you should include your locale along with your keywords, as this will give you a massive local boost search. For example, instead of using the keyword “fine jewelry,” a jewelry store in Nashville would be well off using “fine jewelry Nashville” or “fine jewelry Tennessee.”
In the mobile world, keep your keywords as short as possible, and don’t overdo it with the frequency of those keywords, which could come across as spammy.
Create an opt-in list
People like discounts and special offers, so be sure to design an opt-in list. This will allow you to reach customers faster when you want to offer them a deal, and at the same time it will entice sharing, something that could expose other potential customers to your company.
Send group texts
Instead of having to send each message individually, improve your mobile marketing endeavor by sending mass texts. This can also be integrated with the opt-in box to allow users to receive updates on their mobile device. This allows you to harness the power of SMS and save time, which you can then spend on other aspects of your business.
According to recent data collected by Smart Insight, users are utilizing many different types of devices. With so many types of smartphones and tablets, it can be hard to figure out a universal solution for sending messages so they are received, and with the correct formatting. Ensure that your promotional materials are fully compatible with the most popular mobile devices (Apple products, Android, Samsung, etc.). Remember, the more support you offer and the more devices you offer that support for, the larger the customer base to which you can appeal.
Engage in hyperlocalized marketing
Since most shopping occurs within a 10-mile radius of where the consumer works and lives, it’s imperative to use hyperlocalized marketing. A consumer’s smartphone can provide location info to you and your business, if the user allows it. Then you can provide your current and potential customers with information and products that cater to their location.
These ideas will help you obtain astounding results from your mobile marketing campaign, which will lead to more sales for your business. Don’t overlook the importance of mobile marketing; instead, implement the above in order to see an increase in revenue and number of customers.
Bilal Ahmad is a Blogger and Internet Marketer. He loves to write about technology. You can read one of his recent article about sending free faxes online here.
Delivering catchy headlines and newsworthy content in order to attract interest in services, is an art onto itself. Understanding and properly incorporating sales strategy into a marketing piece will further motivate readers to continue receiving your mailings and texts.
One of the best teachers is to observe errors others make when sending communication to their subscribers and clientele. The second step is to imagine yourself as the receiver of these erroneous messages and think about how you might react. Then it’s time to avoid those practices.
You may be familiar with some of the following errors. The person who communicates as described below will kill any hope of acquiring a new client. Instead, the action taken will be to unsubscribe from your text updates.
Lack of Relevance
Does it aggravate you when your inbox is bombarded with junk email? These messages have nothing to do with you or your business. This motivates recipients to immediately delete the first message and enter rules into their software to never allow similar messages to be seen.
Don’t Play the Blame Game
Have you ever received a request to fill out a survey? Your desire to help has you agreeing to take the survey, but halfway through, it becomes apparent there is an error with the software. You kindly relay this to the person in charge. Their reply is, “You have old phone software.” You take a look – nope, you’re up to date. But instead of being grateful for your help in trying to find a solution, the sender has placed the blame on you or your tools/software/hardware/etc. Will you help out in the future? Most likely you will select the other choice of unsubscribing.
Push vs. Pull
We have all seen “buy, buy, buy” or the phrase “Only until midnight…” from some sellers. Every communication reads the same way and includes many links to the same page. This verbiage defines the push message.
Two rules exist for avoiding this problem. The most effective messaging will speak to the pain points of your clientele and offer insights on how to fix or improve their situation. Next, only send messaging that is permission based. A text blast to 10,000 people will be less effective than a mass text message sent to 1,000 people who agreed to subscribe to your text updates. The reward is a well-matched audience that looks forward to reading what you share.
Technology and trends change so quickly that we gravitate to the message advising us how to transform our work to what’s current. So when a message is seen that still advocates older methodology, it becomes a sure recipe for readers to unsubscribe.
By reviewing the above actions that will make your customers unsubscribe and taking action with suggested remedies, you will be on the smarter path that leads to success!
Elinor Stutz, CEO of Smooth Sale, speaks and consults worldwide, and is the author of two best selling books: “Nice Girls DO Get the Sale: Relationship Building That Gets Results,” and “HIRED! How to Use Sales Techniques to Sell Yourself on Interviews.”
SMS marketing is an inexpensive way to reach your target audience.
Texting isn’t just a personal communication tool that you can use to make plans with your friends or track down where your kids are at any given moment. In recent years, businesses have begun using text message marketing campaigns to promote their products and services to new and existing customers. If you are using text message marketing to reach your target audience, here are some ideas that will help to increase the effectiveness of your upcoming campaigns.
1. Make Them a Killer Offer
Don’t bother with generic, boring, and uninteresting promotions. Without a compelling offer, virtually no one is going to hand over their digits to you. It’s relatively simple to get your customers to opt in to receive text messages from your business. Create a campaign that offers them something valuable, such as special deals on their favorite products or a reward in exchange for their mobile subscription. Remember that your customers enjoy feeling valued, and offering exclusive promotions via mobile will make them feel important.
Consider promoting exclusive offers through SMS texts that are not advertised on any other marketing platform. This will help increase participation in your mobile program and create a sense of exclusivity for customers who sign up to receive text message offers from your business.
2. Link Your SMS Messages to Your Email Marketing
Pay attention the next time you’re out and about, and try to count how many people don’t have a smartphone or tablet in their hands. You probably won’t find many. Consumers are increasingly relying on their mobile phones every day to make purchases and engage with businesses. This is good news for business owners that are interested in getting started with mobile marketing to reach more customers. If you are launching a new text message marketing program for your company, consider promoting it via your business email list, as well as other channels like your company website, print advertising campaigns, and social media profiles. This will help raise awareness about and increase participation in your mobile program.
3. Figure Out the Perfect Text Frequency
How frequently you text your offers and promotions to your contacts is a critical component to consider. Texting them too often may result in frustration and decrease your mobile subscriptions. But on the other hand, not texting often enough will drop you off their radar.
When it comes to timing your text message marketing campaigns, there’s a fine line between being a nuisance with too many texts and providing your customers with something of value. The most effective timing and frequency depend largely on your industry and which type of promotion you’re running.
For example, if a customer on your list just bought a sofa from your furniture store a couple of months ago, they may not be receptive to weekly text message promotions for new furniture. There’s very little value in that for them. On the other hand, a hairstylist could realistically send out a text every couple of weeks to customers, knowing that they come in every month to get their hair cut and styled.
Finding that sweet spot between too many and too few texts can help you build more successful text marketing campaigns.
4. Get Their Attention with the First Few Characters
Depending on the type of mobile device your contacts use, they may only be able to see the first line of text come up before having to open the entire message. That means the first few words that you use in your messages should entice your customers to open your text messages and read on. Grab their attention with a compelling hook, such as an offer that your customers would find valuable.
Marketing to customers directly via text message can help boost your sales.
For instance, instead of starting your text with, “Buy your next coffee and get a free pastry,” you should consider changing the wording to, “Get a free pastry with your next coffee purchase.” The latter has a much higher chance of grabbing the reader’s attention than the former because you are leading with an intriguing offer. A quick and simple change in the wording can have a massive effect on the success of your campaign.
5. Be Specific
If you’re going to send your customers a message, it’s a good idea to keep it direct. Whenever you send out an SMS, you want to spell out the value specifically. Whether you’re updating your recipients about new products, or offering an exclusive discount code, make sure to convey that in your message. Keep your text short and sweet, and get to the point. Make every single character count.
6. Include a Persuasive Call to Action
If you’re not already using a call to action at the end of any type of marketing efforts you create, you could be missing out on an important opportunity for your business. Every text message that you send should include a clear call to action that tells customers how to redeem your offer or take the next step. Whether you want your mobile subscribers to follow up with a text to receive more info, stop in to get 15 percent off their purchase, or pre-register for an event, your call to action should provide them with direction.
7. Don’t Make Every Text a Hard Sell
Instead of bombarding your recipients with a hard sell every time you send a text message, take a more personal approach to break things up a bit and increase engagement. You might want to send a birthday message, wish them a happy holiday, or send out useful and engaging content such as special tips on how to make the most of certain products. Texts like these will help keep your business at the forefront of your customers’ minds, without seeming as though you are trying to sell them something.
Make Your Next Text Messaging Campaign Work For You
Have you considered creating a text message marketing campaign for your business? Why not capitalize on your customers’ attachments to their mobile phones and tap into SMS marketing? Partner with Group Texting to set up and launch your first campaign, and start connecting with your mobile audience today. Try Group Texting for free! It’s easy to get started.
Lisa Simonelli Rennie is a freelance web content creator who enjoys writing on all sorts of topics, including online marketing, social media advertising, personal finance, and anything to do with the internet industry.