Contests are a great way to promote your business.
Your business just launched its first contest. The prize package is amazing and the entry process is simple. The only issue is that you aren’t getting as many entries as you’d anticipated. Since you’ve already tested out the entry form for ease of use with numerous people, you’ve determined that your contest marketing leaves something to be desired. There are a number of approaches you can take if you’re interested in raising awareness about your business contest. Here are three ways you can amp up your marketing efforts to get everyone talking about it.
Give Your Contest A Boost on Social Media
In recent years, many business owners have created a presence on social media in order to engage with their target audience. If you’re running a contest, consider giving it a boost by getting started on a social network. The key to being successful on social is to plan ahead before you start. Make sure you have at least a month’s worth of content to share, and a plan in place for making people aware that your business can be found on social media. Add links to your social profiles on business cards and print advertisements, at key places in your store like the registers, and on your company website.
Launch A Group Text Message Marketing Campaign to Spread the Word
Group texting is another effective way to spread the word about a contest. For many people, it’s hard to resist a good contest with an intriguing prize package. If you want to get people talking about your contest, consider working with a mobile developer to raise awareness about it through a well-crafted text message marketing campaign. There are a number approached you can take when developing your text message marketing effort. Messages can provide information about the contest itself, or you may even consider accepting contest entries from text message recipients to increase engagement.
Engage Your Audience with a Direct Mailing
While direct mail may seem like an antiquated way to reach customers, it actually remains one of the most effective channels for businesses interested in engaging with a local audience. According to recent data, an estimated 40 percent of consumers indicated that they’ve tried a business as a direct result of an advertisement they’d received in the mail. Whether your goals are to specifically draw attention to your contest or you are interested in raising awareness about your business in general, a direct mail marketing campaign is an effective way to do it.
Increase contest participation and get people talking.
If you are excited about your inaugural contest but you aren’t getting as many entries as you’d hoped, there are a number of ways to raise awareness and get people interested. After all, who doesn’t love a good contest with an exclusive prize package? Consider giving your contest a boost on social media, launching a group text message marketing campaign to spread the word, or raising awareness with a targeted direct mailing. If you are interested in getting started with text message marketing for your business, try GroupTexting for free today!
Group texts help people prepare in the event of an emergency.
Emergency group text alerts have the potential to save thousands of lives. The immediate nature of text messaging ensures that important alerts are received quickly, and organizations are using mobile to share information in many different ways. College students can sign up to receive emergency notifications from campus police, and mobile users can opt-in to receive text messages about natural disasters and AMBER alerts. Here are three reasons why emergency group text alerts are so important and effective.
Group Texts Connect Mobile Users
A decade ago, the most effective way to transmit emergency information to communities was through the television or radio. This system of delivery was problematic for many reasons. Critical notifications often went unnoticed because community members had to be watching television or listening to the radio at a specific time in order to receive the alert. As a result, many people were left unprepared for potentially life-threatening situations. Group texting is an effective way to transmit emergency notifications because our culture is so connected to their mobile devices. Approximately 91 percent of Americans own smartphones and use them regularly.
Emergency Information is Transmitted Quickly
Group texting emergency alerts means that people are receiving critical information quickly. A recent study estimates that mobile users check their phones 140 times daily. Text messages are also among the most read communications. On average, 90 percent of mobile users view texts within three minutes of receipt. Mobile users that are receiving emergency alerts are opening them, and they are doing so in a timely manner. Group texting is a much more effective way to transmit important information than previous channels like radio or television.
Group Texting Emergency Alerts Helps Protect the Masses
One of the major problems with notifying the general public about potentially life-threatening situations via television and radio is that many people who weren’t watching or listening at that moment missed the notification. For example, if a tornado was approaching a particular geographic area, the general public could prepare after receiving notification via the television or radio. But those who weren’t tuned in were often blindsided by the storm and unable to seek shelter before it hit their area. Thanks to mobile and group texting, more people are getting the message and preparing accordingly. Group texting emergency alerts actually helps save lives because mobile users are always tuned in. As a result, they end up with more time to take the necessary steps to protect themselves and their families.
Group text emergency alerts are transmitted and received quickly.
Years ago, television and radio were the best means of transmitting important emergency notifications to community members. These channels were ineffective, at best, leaving many people unprepared for potentially life-threatening situations. More recently, organizations have been using mobile as a tool for alerting communities of natural disasters, imminent threats, and sharing other critical information. Since our culture is so connected, group texts are the most effective way to transmit important communications quickly. If you are interested in using group texts as a tool to share alerts with your community, try GroupTexting for free today!
Mass text messaging can help you reach your customers during the NFL playoffs.
The NFL playoffs are among the most-watched sporting events in the United States. For many sports bar owners, January and February mean big business. Football fans are looking for a fun place to enjoy the games with friends, and the competition can be fierce among business owners that are interested in attracting this particular audience. If you are a sports bar owner that’s planning to step up marketing efforts around the NFL playoffs and Super Bowl, here are a few ways mass text messaging can benefit your business as we head into the new year.
Getting the Word Out about Your Sports Bar
Mass text messaging can be used in different ways to reach your audience this playoff season. Some businesses may choose to use the mobile channel to inform potential customers of game times, stats, etc. in an effort to engage sports fans in a conversation and pique their interest. Others might use mass text messaging to transmit information about special promotions they’re running on playoff and Super Bowl game days. Whatever approach you decide to take, one thing is for certain. Mass text messaging can help you raise awareness about your sports bar during NFL playoff time.
Reaching Out to a Female Audience
In the past few years, the NFL has been making a concerted effort to connect with a female audience. Recent data shows that viewership is up 5 percent this year among females ages 18-49. If you’re interested in raising awareness about your sports bar with female consumers during playoff season, mass text messaging can help you accomplish your goals. There are more female football fans in 2014 than ever before, and this particular audience represents an untapped opportunity for sports bar owners interested in increasing their foot traffic in the coming months. A well-created mass texting campaign can help attract this key customer segment to your business.
Get your customers excited about game day with a mass text messaging campaign.
Opportunities for Ongoing Engagement
The NFL playoffs typically last a few weeks, so creating a mass text messaging campaign that’s focused on the end of football season is an effective strategy for your business. There will be multiple opportunities to connect with customers as playoff season rolls on, and this could represent an important opportunity for your sports bar. Ongoing engagement via a mass text messaging campaign during playoff time can result in improved customer loyalty and increased awareness about your business overall. The playoffs are a great time to establish long-standing business relationships with new patrons interested in interacting with your brand via mobile.
The NFL playoffs are just around the corner. If you’re a sports bar owner that’s interested in reaching new patrons in the coming months, a well-crafted mass text messaging campaign can help you accomplish your business goals. Whether you’re interested in sharing special promotions with customers, raising awareness about your business with a female audience, or improving customer loyalty over the long term, connecting with consumers via mobile is a great way to do it. Try GroupTexting for free today – your customers are waiting!
New Year’s Eve is a time to celebrate. Photo credit: ginnerobot.
It’s hard to believe that a new year is just around the corner. If your business is planning a special event to celebrate, you may be in the midst of your marketing efforts to get the word out to potential customers. New Year’s Eve is a popular night to party, and the competition is fierce for restaurant, bar, and club owners that are interested in attracting patrons for this evening of celebration. If you want to raise awareness about your business’ special New Year’s Eve event, bulk text messaging is an effective way to do it. Here are three ways you can use bulk text messages for the holiday.
Announcing Events Ahead of Time
If you are interested in using bulk text messages to get people interested in an upcoming event, paying attention to timing is important. Share the information about your event too early, and your message might get lost in the chaos of the Christmas holiday. But if you spread the word too late, people may already have plans for the night and you might not be able to attract many new customers. A good rule of thumb is to plan your announcement for December 27th. By this point, people have shifted gears and begun thinking about their New Year’s Eve plans. A well-crafted bulk text messaging campaign can help you get your target audience’s attention at the perfect time.
Providing Last Minute Information
There are always going to be those people that simply choose to ‘wing it’ on New Year’s Eve rather than follow a set plan that they established ahead of time. If you’re interested in making last minute connections with potential customers, you may want to consider sending out a bulk text on New Year’s Eve. Consider sharing some enticing information about your special event when people are already out on the town. Your target audience is going to have their mobile devices close at hand, so it’s a great time to grab the attention of last minute customers.
Transmitting Special VIP Offers
If you want to raise awareness and interest in your New Year’s Eve event, think about running a promotion. Potential customers are going to want to feel like VIPs when they’re ringing in the New Year. Using bulk text messaging to transmit special VIP offers can help set your business apart from others that are also hosting New Year’s Eve celebrations. Again, timing is important here. Share your VIP offer with your audience on New Year’s Eve day so it’s fresh in their minds, and chances are they’ll stop by for the party.
Bulk text messaging can help you reach more customers on New Year’s Eve. Photo credit: wonderlane.
If your business is hosting a party on New Year’s Eve, you may want to take your marketing efforts up a notch with a bulk text messaging campaign. Business owners can use mobile to announce their events ahead of time, provide last minute information to potential customers, and transmit special VIP offers. A well-timed bulk text messaging campaign can get people talking about your special event. Try GroupTexting for free to connect with more a broader audience today!
Farmers are using group texting to improve communication with staff and vendors. Photo credit: Jim Fischer
Thinking about a farm likely conjures up picturesque images of a red barn set against the backdrop of rolling green fields filled with livestock. Chances are mobile technology is not the first thing that comes to mind. Yet many farmers have begun exploring how they can use mobile technology to simplify their lives and make their business’ more efficient. If you are a farmer that’s interested in using group texting to simplify life on the farm, there are a number of approaches you can take. Here are three ways you can use group texting to keep things running smoothly.
Manage Operations More Effectively
Many farms are set on hundreds of acres of property. In the old days, when farmers needed help with a particular project or forgot something in the barn before venturing out into the field, they had to walk back and find a farmhand or locate the tool they needed. The process was inefficient and time consuming. Thanks to mobile technology, farmers have begun using smartphones to communicate with other staff members on the farm, and they’re able to accomplish tasks more quickly. Group texting is a great way to keep farm operations running more smoothly. For example, if you need help with a project in the field or you’re collaborating on something, staying in touch with your team is easier than ever.
Connect with Your Vendors
Do you find that you’re frequently shooting emails back and forth with certain vendors. If this is the case, group texting may be a more efficient approach. While emailing is an effective strategy, there can be delays associated with email. Texting with vendors can help save you time, allowing you to get the information you need and complete projects more quickly. It can also be used as a customer service tool. For example, if a vendor has a question about an order they placed, you can easily provide their team with the answers they are looking for within a matter of minutes. For farmers that are interested in improving customer loyalty, group texting is a handy tool.
Facilitate Ongoing Communication
In order to keep a farm running effectively; everyone needs to be on the same page about things. If you’ve struggled with finding effective ways to keep the lines of communication open on your farm, group texting may provide the solution you’ve been searching for. Creating an ongoing dialog with farm staff can improve communication and facilitate collaboration. The benefits here are two-fold. A well-connected farm is an efficient and productive farm, and your staff will feel like their voices are being heard. Not only will you be able to provide better service to your customers, your employees will feel like you truly value their opinions.
Mobile is making life on the farm easier. Photo credit: keeva999
As mobile technology has advanced, forward-thinking farmers have begun using smartphones as a tool to make their lives easier and improve their business’ efficiency. If you are a farmer that’s interested in exploring how you can use group texting to open up the lines of communication with staff members and vendors, try GroupTexting for free today!
Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.
Using the right tone in your text message marketing campaigns is important.
Text messaging has become a popular channel for businesses interested in sharing promotional messages with potential customers. But as with anything else, some text message marketing efforts are more effective than others. The success of a text campaign often depends on the tone of the messages created. If your business is interested in exploring mass texting as a means of reaching a broader audience, here are four ways to make sure your texts are pushing the right buttons with potential customers.
Keep Things Conversational
One of the most important things to remember when you’re crafting a text marketing campaign is to keep things conversational. After all, text messaging is about engaging in conversation. If your messages come across as overtly promotional when you’re sharing information about your business, chances are your campaign opt-in rates will be low. Alternatively, if you are too casual, using jokes and humor in your communications, your marketing effort may not be effective either. The key is to strike the right balance. Be friendly but keep things professional for the best return on your investment.
Avoid Industry Jargon
One of the most common traps that marketing professionals fall into is writing for their peers rather than their audience. This holds true with text message campaigns as well. If you want to grab the attention of potential customers, make sure you avoid complex industry jargon. Remember, your target audience is interested in conversational tones. Overuse of industry terms is likely to decrease your campaign opt-in rates and confuse potential customers.
Create a Sense of Urgency
There are few things more appealing than a good deal. If you want to increase your chances of success with your text marketing campaign, creating a sense of urgency is a great way to do it. For example, you might offer potential customers an exclusive discount that’s valid at your establishment for the next 24-hours, or a deal that’s good for one weekend only. Putting a time table on your text message promotions can help improve your conversion rates.
Be Clear and Direct
There’s nothing worse than receiving a confusing text message from an anonymous person or company. If you’re using text marketing to connect with customers, it’s important to be clear and direct in your messages. Use simple, clear language that conveys the benefit potential customers will receive for opting in, and make sure to include your business name in your communications. This will help avoid any potential confusion and frustration, and increase the likelihood that people will actually engage with your business.
Creating a sense of urgency with your texts can increase your chances of success.
Text message marketing is a great way to connect with a broader audience. If you’re thinking about exploring mobile to reach new customers, it’s important to think about the tone of your messages ahead of distribution. Remember to keep things conversational, avoid industry jargon, create a sense of urgency, and be clear and direct with your text communications. These tips will help you improve your opt-in and conversion rates. Interested in text marketing for your business? Try ClubTexting for free today!
Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.
Mass texting is a great way to get the attention of potential donors. Photo credits: English106
According to recent data, a whopping 91 percent of adults now own cell phones. If you are interested in connecting with a new audience or reaching existing customers, mobile represents an important opportunity for your business. In recent years, many companies and organizations have been adding mass texting to their marketing toolkits. Approaches vary across industries. For example, a retail business might use mass texting to notify potential customers of a special sale, whereas a non-profit might use the channel to raise money for a specific cause. If your organization is hoping to use mass texting to spur charitable giving, here’s what you need to know.
The Way People Donate Has Changed
A decade ago, telethons and direct mail campaigns were immensely popular channels for non-profit fundraising. But as technology has evolved over time, the landscape has shifted. Online and mobile giving have become more popular with those donating. There are a few reasons for the change. The first is the convenience factor. It’s easier to donate money via direct payment online or through a mobile campaign than it is to write a paper check and wait in line at the post office. People have also become more accustomed to using their cell phones for financial transactions, and transferring money via a mobile device is fast and secure.
Why Mass Texting is Effective
The convenience factor associated with mobile fundraising campaigns cannot be understated. Text message conversations are fast paced by nature. Mobile users typically read and respond to messages quickly. Recent data estimates that 90 percent of people read incoming texts within three minutes of receipt. The immediate nature of this particular form of outreach helps spur charitable giving. People see the text requesting a donation come up on their mobile device, and they can easily respond with a specific amount. The transactions are completed in a matter of seconds.
The Pool of Mobile Users is Large
One of the biggest benefits that comes with using mass texting for fundraising is that campaign creators can reach a broad pool of potential donors quickly. Let’s consider the following example. If you wanted to reach an international audience with a direct mail fundraising campaign, it would take a considerable amount of time to gather necessary information, print materials, and receive responses. Postage and printing costs would also be quite expensive. By comparison, mass texting allows you to reach a broad audience across continents faster than ever before. Most mobile campaigns are also significantly less expensive than traditional direct mail fundraising efforts. If you’re interested in reaching a global audience with an upcoming campaign, mass texting can help you accomplish your goals and connect with international mobile users quickly.
Mobile can be used to spur charitable donations. Photo credit: Peromino
Businesses across industries are using mobile to connect with their audiences in many different ways. Many non-profits are using mass texting to spur charitable donations. If you’re a non-profit director and you’re interested in exploring mass texting for an upcoming fundraising campaign, now is a great time to get started. Mobile usage is on the rise globally. Try GroupTexting for free and see how it can work for your business today!
Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.
Holiday shoppers can’t resist a good deal.
For many businesses, the fourth quarter of the year is ripe with opportunity. Consumers are spending more money ahead of the holidays, and brands are coming up with creative campaigns in an effort to grab their attention. If you’re currently in the midst of your holiday marketing efforts, you may want to consider adding mobile to the mix to attract local shoppers. Here’s why text message marketing is a great tool for brands interested in setting themselves apart from competitors this holiday season.
Your customers are texting
In recent years, text messaging has become one of the most prevalent means of communication among mobile users. Texting is quick and effective, and tremendously popular. According to recent data, an average of 8 trillion text messages are sent each year – that’s nearly 22 billion texts per day. These figures are staggering and telling. No matter what type of business you have, your customers are likely communicating via text message. If you’re not reaching them via this channel, you could be missing out on an important opportunity.
People cannot resist a good deal
Whether you’re interested in sharing an exclusive deal for the holidays or creating a limited time offer for customers, one thing is certain: people have a hard time resisting a good deal, especially during the holiday season. Text message marketing is a great way to convey timely information about special holiday promotions that your business is running. It’s effective for two reasons. First, potential customers are already in buying mode. Chances are they are searching for the perfect holiday gifts. This makes it more likely that they’ll be receptive to receiving communications from businesses that are interested in sharing exclusive offers and discounts. It’s hard to ignore a timely message that will save you money on your holiday shopping!
Location-based marketing efforts are effective
Many businesses choose to launch group texting efforts that use location-based features to connect with mobile audiences within a certain radius. For example, a small store in a large mall might work with a communications provider to transmit a text message to potential customers as they’re eating in the food court or walking by their business. This type of location-based text message marketing is an effective way to connect with customers that are nearby. If you want to increase foot traffic to your business this holiday season, consider working with a communications provider and using location-based tools to enhance your text marketing campaign.
Retail spending increases during the last quarter of the year.
Consumers spend billions of dollars during the holiday season, and competition is fierce among brands that are trying to grab their attention. If you are interested in connecting with new customers over the holidays, consider working with a trusted communications provider to develop a text marketing campaign. It makes sense from a practical perspective, as there were trillions of texts sent last year. Your customers are texting. Sharing a timely and appealing deal directly on their mobile devices can help you drive traffic to your business and increase your sales this holiday season.
Get creative with your mass texting campaign to attract potential customers.
Sometimes thinking outside the box is the best way to set your company apart from the competition. Creative marketing campaigns can help your business stand out in the minds of your customers. If you’re using mobile marketing to promote your company, there are a number of ways you can get creative with mass texting to grab the attention of your target audience. Here are four creative ways to promote your company with your next mass texting campaign.
Brands have been offering customers incentives since the dawn of text message marketing. But just because incentives are offered frequently doesn’t mean they aren’t effective. Rather than offering a run-of-the-mill discount, you can get creative with your incentives to help engage new customers. If data from past campaigns suggests that your customers respond well to an offer like free shipping, you may want to build a mass texting campaign that provides them with free shipping on a future purchase in exchange for opting in. Seeing what has worked in the past can help you develop a creative incentive that will effectively engage your audience.
Personalize your campaign
One of the emerging trends in mobile marketing is personalization. If you want to set your business apart from competitors, consider adding an element of personalization to your mass texting campaign. For example, some brands might request access to a potential customers’ location in order to customize their campaign based on geographic area. Personalizing your mobile marketing efforts can help improve you connect with your customers and reach your campaign goals.
Engage with your customers
Another creative strategy that mobile-savvy businesses use to reach customers is engagement. The idea is simple: ask potential customers a simple question so that they respond and connect with your brand. Rather than just providing them with a basic incentive such as a discount, consider asking how you can help them, how they’re feeling, what their favorite products are, etc. The benefits here are two-fold. This strategy will help customers remember your brand, and the answers they provide can help you personalize your future text marketing campaigns. Remember that text messages are typically a two-way communication tool, so potential customers will likely be receptive to this approach.
Engaging with your customer can help improve campaign effectiveness.
Provide special sneak peeks
People love to feel like they’re getting special access to something. If you are thinking about launching a new mass texting campaign, consider crafting a mobile effort that provides a sneak peek at something interesting. A restaurant or club might share an exclusive look at a new drink menu, or the upcoming music lineup. A retail business could provide a sneak peek at next season’s clothing line. Potential customers will be more likely to engage with your business if you’re providing a unique incentive that gives them exclusive access to something important.
As you’re mapping out future marketing efforts, consider how you can use creative incentives in your text marketing campaigns to reach more customers. Using data from past campaigns, personalizing your marketing effort, engaging in a conversation with your customers, and providing early access to something important can help set your business apart from your competitors. Get started with your mass texting campaign to reach your audience today!
Many smartphone owners use their mobile devices to interact with businesses.
According to recent data from Pew Internet, 90 percent of US adults now own a cell phone and 81 percent of mobile owners send or receive text messages. For businesses interested in generating new leads and cultivating relationships with existing customers, SMS marketing represents an important opportunity. In the past, many businesses relied on short codes to reach customers via text message. But recently, more companies are making the shift towards long codes for marketing purposes. Here are four reasons to love long codes.
Long codes are less expensive
One of the many reasons why businesses love long code campaigns is because they’re less expensive than short code campaigns. Instead of paying a premium rate to lease a short code over the life of a campaign, companies can simply set up a special VoIP-enabled 10-digit phone number at a relatively low cost. The benefits here are two-fold. Not only does it cost less for businesses to set up long codes, customers are less likely to incur fees from their mobile carriers for sending and receiving texts using long codes. This increases the likelihood that your target audience will opt-in to receive communications from your business.
Long code campaigns are easy to create
Some businesses are choosing to move away from short code campaigns because they are more complicated to develop than long code marketing efforts. Long code campaigns can be generated within a day, whereas short codes can take weeks to implement. The main reason for the difference is that businesses need to lease short codes and get approval from communications providers before launching their campaigns. For marketing teams that are interested in getting new SMS efforts up and running quickly, long codes represent an important opportunity.
Broader campaign reach
Short codes cannot be used internationally. While this is acceptable if your business is interested in reaching a U.S.-based audience, many companies prefer the option of connecting with international customers as well. Since long codes are simply 10-digit telephone numbers, companies can use them to reach domestic and international audiences. Many communications companies offer global coverage options which allow businesses to broaden campaign reach with their long code marketing efforts.
Businesses are using long codes to connect with international customers.
A unified communication platform
One of the biggest benefits of long codes is that they’re more versatile than short codes. Long codes can be used for domestic and international text marketing efforts, but they can also be used for voice mail, faxing, and email. Businesses have the option of creating a unified communications platform, using one number for several purposes. This comes in handy if you are interested in communicating with customers through multiple channels.
In recent years, many businesses have been choosing to launch long code campaigns as opposed to short code marketing efforts. There are many reasons to love long codes. These handy codes are less expensive for both companies and customers. Long code campaigns are also easier to create, they can be used to reach international audiences, and they are much more versatile than short codes. Connect with a communications provider to launch your first long code marketing campaign today!