It’s a somewhat apples and oranges here, but the WSJ has some fascinating data on daily mobile active usage on Twitter and Instagram:
In August, U.S. smartphone owners visited Instagram from their smartphones more frequently and for longer periods of time than they visited Twitter.
That data comes from comScore, via a new mobile measurement report: It says that throughout August, Instagram had an average of 7.3 million daily active users — or DAUs, in Facebook parlance. That tops of Twitter’s 6.868 million DAUs over the same period of time.
What’s more, the average Instagram user spent 257 minutes accessing the photo-sharing site via mobile device in August, the data claims, while the average Twitter user over the same period spent 169.9 minutes viewing.
What makes it even more interesting is the fact that Twitter has a lot more mobile users to begin with:
This is the case despite the fact that Twitter had approximately 29 million unique U.S. smartphone-based visitors in August, while Instagram had just under 22 million (comScore measured usage across iOS, Android and BlackBerry OS devices that accessed both sites via native application as well as through the mobile Web browser). This stems from the roughly 110 million smartphone owners that live in the U.S.
As an added bonus don’t miss the final few paragraphs as the WSJ cannot help but turn this interesting data point into yet another dig at Facebook.
New to the idea of using both the Group Texting web app and our SMS APIs? We’ll if you’ve been waiting to jump in, we’ve added a load of new code samples in six popular languages for our two newest APIs – Contact and Group management. What’s the upshot? You can send messages via API to contacts (and groups of contacts) that are managed in the Group Texting web app! See how to do it now:
The folks over at MarketingCharts have gleaned an interesting nugget from a recent Harris Interactive study:
When Harris Interactive and Placecast asked what types of products, sales and/or promotions would interest parents enough to receive text alerts, 50% of parents with children under 6 years old reported being at least somewhat interested in receiving text alerts about coffee and beverage promotions, compared to 34% of parents with children aged 6-12. The numbers skewed higher in receptiveness for all types of offers among parents of younger children, including for beauty and fashion promotions (38% vs. 34%), travel services and promotions (35% vs. 26%), bar and nightclub promotions (31% vs. 20%), and health-related offers (24% vs. 20%).
Why would new parents be so receptive to text message alerts and coupons? Consider how little time new parents have and the appeal of short, sweet text message alerts really makes a lot of sense.
We’re excited to let you know that we’ve updated our web & Facebook signup widgets. Don’t Panic! Your existing widgets will work just fine.
So what can the new widgets do?
- Connect to multiple Groups
- Allow you or your visitors to choose which Group(s) they join.
- Automatic resizing for mobile phones and tablets
- Automatic Short Links for Twitter and other social sharing.
- Automatic QR Code generation
- Ultrafast hosting on Amazon’s cloud servers
What about Facebook? We know the old Facebook widget could be a bit difficult to configure, so we’ve given that widget a top-to-bottom overhaul. Check out the new simpler Facebook signup widget getting started guide to learn more.
Want to try the new widgets yourself? Login to your Group Texting account now!
Have you logged into Group Texting in the last few days? No? Well you’ll definitely want to check out our new feature, recurring text messaging campaigns. When you need to send regular messages on a daily/weekly/monthly basis this feature will save you a ton of time. Login now to check it out.
First a quote:
Mobile phones are establishing themselves as an important way for retailers to connect with consumers and entice them into purchases, according to a pair of studies released in May 2012. Data from an Ipsos survey finds that within the US, roughly one-quarter of consumers have opened a retail email on their mobile phone, with that proportion rising to 37% among consumers aged under 35, 32% among business owners, and 31% among those with high educational levels of attainment. Beyond opening emails, mobile owners are also interested in receiving vouchers: according to an eDigitalResearch survey, more than half of smartphone owners would be fairly or very interested in receiving vouchers sent to their devices.
And an interesting chart:
The MMA (Mobile Marketing Association) has a new
infographic smartgraphic out detailing how much American’s love their mobile phones. We’re not sure what a ‘smartgraphic’ is, but it’s pretty neat:
As you may have noticed, we upgraded Group Texting on Tuesday. We are excited to let you know about all of the new features:
- Polling & Voting Wizard – Use our new Polling & Voting Module (in the Keywords Sub-Menu) to build and run polls using Keywords
- Voice Broadcasting – Use our Voice Broadcasting Module to send voice blasts to all your contacts. We can even call you to record a message.
- Updated Contacts – Contacts and Groups have been updated to make it easier to browse, sort and segment all of your contacts
- Upload XLS and XLSX Files – You no longer have to convert Excel spreadsheets of phone numbers to CSVs before uploading them.
- Updated Interface – It’s been nearly a year since we gave Group Texting a makeover. We hope you like the new look, and find it even easier to use.
- Automatic Credit Billing – You can now set your account to automatically add a set number of Credits whenever you run out.
- Dedicated Long Codes – If you want your own dedicated long code to send and receive messages you can now get one and use it with the Group Texting web app.
- New Twitter Integration – You can now click to tweet a signup call-to-action for any of your Keywords
- Brand New APIs – We have some great new additions to our APIs including the ability to send to multiple Contacts as well as Groups of Contacts and the ability to create and manage your Contacts and Groups. Check out the updated documentation @ http://grouptexting.com/sms-gateway/rest/docs/
If you have any questions or need assistance, please don’t hesitate to get in touch with any of our Community Managers.
Want to see for yourself? Login Now!
The folks at Text Marketer, a firm on the other side of the pond in the UK, have put together a neat infographic charting the rise of business text messaging use:
Back in December, Mobile Marketer put together a fantastic list of ‘must have stats for 2011.’ Here are a few of our favorites:
- Mobile advertising will generate $1.23 billion in the United States in 2011
- 8 trillion texts sent, up 1.1 trillion from last year
- $3 billion paid by Apple to independent app developers
- 20 million bar code scans in third quarter 2011
Get the full list at Mobile Marketer.