When you receive a text message from a business, what does the number look like? Most likely, it is a five- or six-digit code known as a short code. However, your business does not have to follow suit; you can choose to invest in a long code instead. A long code is a 10-digit number… View Article
When you get started with SMS marketing, one important component is the number you plan to use. You have the opportunity to use short codes or long codes, depending on the service you choose. Short codes are typically five to six numbers and only used by businesses and organizations for marketing purposes. Long codes are… View Article
When you send your customers text messages as part of your marketing strategy, one of the choices you have is to use a short code or long code service. Short codes are the 5- or 6-digit numbers most widely associated with marketing texts. Long codes are 10-digit numbers that appear similar to regular phone numbers…. View Article
Consider using a long code text message marketing campaign to engage with your customers. Do you know the difference between short and long codes in text message marketing? Short codes are typically a random series of numbers, whereas long codes are set up like a traditional ten-digit phone number. Chances are you’ve probably seen short… View Article
So far we’ve we discussed the lengthy process of obtaining a dedicated short code and the high costs involved. Now let’s take a look at how long codes can send and receive text messages with some popular ‘carriers’ that short codes cannot reach. Just yesterday Google Voice announced that you can now port your mobile… View Article
Last week we discussed the lengthy process of obtaining a dedicated short code. Provisioning a short code isn’t just a lengthy process; it’s also an expensive one. Leasing a short code has a number of costs. If you want a vanity code – any code that Neustar hasn’t randomly assigned you – it will cost… View Article
When potential clients inquire about leasing their own short code they’re always surprised to hear how long it will take to get going. Text message marketing is new for most businesses; having decided jump into the pool it’s frustrating to find out that it will be 8 to 12 weeks before they can take the… View Article
