To get the most out of your text message campaign, you need to find ways to personalize your messages to customers. As with any marketing channel, people respond better to personalized content. They feel as though the message is really for them, rather than a general audience, and may be less likely to disregard or… View Article
Finding new ways to attract and retain customers helps to ensure that your business continues to succeed. In the past, marketers have focused on broadcasting their campaigns to the largest audience possible. However, many companies are now choosing to spend the time and money on smaller groups of customers, such as those who have already… View Article
Mass texting is not just about attracting new customers to your business. One of the greatest advantages of creating an SMS campaign is building customer loyalty. Customer loyalty is essential in business because it helps to reduce marketing costs and boost repeat business, according to First Source. Excellent customer service leads to customer retention and… View Article
The e-commerce industry has continually grown over the past two decades. In fact, 2014 saw a 15.4 percent rise in sales, and sales reached $300 billion for the first time, according to data from Commerce Department. As more and more people choose to shop online, there has also been an increase in companies offering their… View Article
Your call to action is an integral component of your text message marketing efforts. A good call to action can increase your response rates, which in turn helps you achieve your business goals. Conversely, a missing or ineffective call to action can reduce your chances of success. You can create more effective calls to action… View Article
