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4 Things to Avoid in Your Text Marketing Campaigns

April 26, 2015 by
Give your first text marketing a boost by following certain best practices. Think about the times you’ve received text message communications from different businesses. Did some messages capture your attention more than others? Chances are the answer is probably yes. An effective text marketing campaign follows certain best practices. If you are interested in exploring… View Article

4 Reasons to Add Texting to Your Business Marketing Toolkit

April 21, 2015 by
Get started with text marketing in order to reach more customers. Texting isn’t just for teens and twenty-somethings. As it has become a more prevalent form of communication, many business owners have begun exploring how they can use it to connect with their target audience. There are a number of benefits to reaching customers via… View Article

Long Code vs. Short Code: Which is Right for Your Business?

April 21, 2015 by
There are several differences between long code and short code text message campaigns. “Text 12345 now to receive your exclusive VIP offer!” As a consumer, you’ve probably seen similar marketing messages on websites, direct mailings, and via SMS message while shopping at the mall. That simple five-digit code is called a short code and many… View Article

How to Give Your Corporate Events a Boost with Text Messaging

April 21, 2015 by
Text messaging can help you gather feedback from conference attendees quickly. Planning a large conference can be stressful because there are so many moving parts. In recent years, many event planners have been exploring how they can use technology to take some of the stress out of the planning process. Tools like tablets and smartphones… View Article

4 Tried and True Text Message Marketing Strategies

April 19, 2015 by
Adding text message marketing to your advertising toolkit can help you reach more customers. Are you a business owner that’s interested in using text message marketing to reach more customers? Texting is one of the most effective ways to connect with your audience. On average, open rates for texts hover around 98 percent. This means… View Article

4 Ways Your Church Can Use SMS Messaging

April 15, 2015 by
SMS messaging can be used to create a stronger sense of community at your church. Are you interested in building a stronger, more engaged church congregation? There are a number of ways you can help increase the feeling of community and connectedness at your church. One approach that may be worth considering if you have… View Article

Taking Your Restaurant Up a Notch with Text Message Marketing

April 13, 2015 by
Text message marketing can help your restaurant or pub attract more customers. Have you noticed lately that your once-busy restaurant isn’t quite as busy anymore? You haven’t changed the menu that your customers once loved. Customer service is still a top priority, yet there are empty tables each night. Maybe a new restaurant has opened… View Article

How SMS Marketing Helps You Capture Email Addresses

April 5, 2015 by
A multichannel marketing strategy can help you reach more customers. Marketers will tell you that your business is only as strong as your email and mobile subscriber lists. The more subscribers you have, the better off you are in terms of your overall reach. Thankfully, the two channels can be used in different ways to… View Article

3 Ways Schools and Universities are Using Mass Texting

April 2, 2015 by
Mass texting can be used to send appointment reminders to students. Mass texting isn’t just for businesses marketing to customers anymore. In recent years, this handy mobile communication tool has become popular at colleges and universities. Mass texting can help keep the lines of communication open among students, parents, and school staff. If you are… View Article