Understanding what your customers want can help you get better results from your marketing efforts. One of the most frustrating scenarios in the marketing world is missing the mark with an advertising effort. It goes without saying that some campaigns are more effective than others, but it’s still unfortunate when your business doesn’t get the… View Article
Limited time offers are often more appealing to customers. Take a moment to think about your own shopping behaviors. When you see a percentage off discount that’s valid for one day only, doesn’t it make you want to make a purchase just to take advantage of the deal? Marketers use this strategy to get customers’… View Article
Mass text messaging is a relatively inexpensive way to reach a large audience. Are you interested in reaching your customers via a mass text messaging campaign but concerned that this marketing approach is simply too expensive? Not to worry. Mass texting doesn’t have to be a costly endeavor for your business. There are a number… View Article
Group texting can help your business reach a larger audience. Group texting is becoming a popular marketing tool for businesses. A brief look at how mobile technology has evolved over the past decade, and it’s easy to understand why. Today, mobile phone penetration is soaring close to 90 percent, and text messages have the highest… View Article
Before smartphones became popular, flip phones were a must-have for mobile users. Mobile technology has advanced at the speed of light over the past decade. But ten years is just a blip on the radar in the grand scheme of things. While mobile phone adoption has soared globally, the technology itself is still in its… View Article
Your mass text messaging campaign’s success depends on your calls to action. Want to improve the ROI of your next marketing campaign? Start with your calls to action! A compelling call to action encourages your audience to take the next step, an action which typically benefits your business. In order to be effective, CTAs should… View Article
